Findings:
Diageo launched a new AI-powered digital platform called "What's Your Cocktail" that recommends cocktail recipes based on user preferences.
The platform uses Flavorprint technology, which creates a digital representation of consumers' taste palates through a series of questions.
The platform also offers food pairing suggestions and a path-to-purchase service.
Insights from the service reveal a growing trend for savoury and sweet cocktail flavors.
Diageo plans to expand the platform globally in the coming years.
Key Takeaway:
Diageo is leveraging AI technology to enhance consumer engagement and drive sales by providing personalized cocktail recommendations and a seamless shopping experience.
Trend:
The use of AI in the beverage industry is a growing trend, with companies using it to personalize recommendations, optimize advertising, and improve the customer experience.
Conclusions:
Diageo's "What's Your Cocktail" platform is a successful example of how AI can be used to engage consumers and drive sales.
The platform's focus on personalization and convenience is likely to appeal to a wide range of consumers.
The growing trend for savoury and sweet cocktail flavors presents an opportunity for brands to develop new and innovative products.
Implications for Brands:
Brands should consider incorporating AI into their marketing and sales strategies to better understand and cater to consumer preferences.
Personalized recommendations and seamless shopping experiences can enhance customer engagement and drive sales.
Staying ahead of flavor trends and developing innovative products is crucial for success in the competitive beverage market.
Embracing AI technology can help brands gain a competitive edge and drive growth.
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