top of page
Search

Innovation of the Day: Animated Iced Tea Ads

Summary of Findings:

  • Brisk Iced Tea is reviving its classic claymation advertising style with a new ad featuring Doja Cat.

  • The ad combines nostalgia for older viewers with contemporary appeal, targeting a broad audience.

  • The setting is an imaginative, enchanted forest that transforms, creating a visually engaging story.

Key Takeaway:

Brisk is leveraging nostalgia, celebrity influence, and imaginative storytelling to connect with consumers and reinforce its brand identity.

Trend:

  • Nostalgia Marketing: Brands are utilizing nostalgic elements to create emotional connections and appeal to a wider audience.

  • Celebrity Partnerships in Animation: Integrating popular figures into animated ads adds a modern twist and cultural relevance.

  • Immersive Storytelling: Brands are crafting more imaginative and visually captivating narratives to stand out in a crowded market.

Consumer Motivation:

  • Nostalgia: Consumers are drawn to familiar elements that evoke positive memories and emotions.

  • Celebrity Influence: The presence of a popular artist like Doja Cat can generate interest and excitement.

  • Visual Appeal: Engaging visuals and imaginative storytelling capture attention and create a lasting impression.

What's Driving the Trend:

  • Desire for Authenticity: Consumers seek genuine connections with brands, and nostalgia can evoke feelings of authenticity and trust.

  • Influence of Pop Culture: Collaborations with celebrities and the use of animation align with current trends in popular culture.

  • Need for Differentiation: In a competitive market, brands need to stand out with unique and memorable advertising.

People the Article is Referring to:

  • Brisk Iced Tea: The brand itself, known for its bold flavors and distinct visual identity.

  • Doja Cat: The popular artist featured in the new claymation ad.

  • Consumers: Both older audiences familiar with Brisk's classic claymation ads and younger viewers attracted to Doja Cat's presence.

Description of the Product/Service:

The article focuses on Brisk Iced Tea, highlighting its refreshing qualities and playful brand personality.

Age of Consumers:

The ad targets a broad age range, appealing to both older adults who grew up with Brisk's previous claymation ads and younger generations who connect with Doja Cat.

Conclusions:

  • Brisk's innovative campaign demonstrates the effectiveness of combining nostalgia, celebrity endorsements, and creative storytelling.

  • This approach can help brands resonate with diverse audiences and strengthen brand identity.

Implications for Brands:

  • Leverage Nostalgia: Tapping into nostalgic elements can foster emotional connections with consumers and differentiate the brand.

  • Collaborate with Relevant Celebrities: Partnering with influential figures can enhance brand relevance and attract new audiences.

  • Invest in Creative Storytelling: Crafting immersive and visually appealing narratives helps brands stand out and create memorable experiences.

Implication for Society:

  • Revival of Traditional Animation: The use of claymation showcases the enduring appeal of traditional animation techniques.

  • Cultural Relevance in Advertising: Brands are increasingly incorporating elements of popular culture to connect with consumers.

Big Trend Implied:

  • Experiential Marketing: Brands are focusing on creating engaging and memorable experiences for consumers, going beyond traditional advertising.

Implication for the Future:

  • Expect to see more brands leveraging nostalgia, celebrity partnerships, and innovative storytelling techniques to captivate audiences and build brand loyalty.

Name of Trend:

  • Nostalgia Marketing with a Modern Twist

Name of Broad Social Trend:

  • Experiential & Cultural Marketing

Comments

bottom of page