Fashion: Is 'hip cleavage' the next major fashion trend?
- InsightTrendsWorld
- Apr 3
- 7 min read
Why is this topic trending?
Celebrity Endorsement: Prominent figures in the fashion world, such as Elsa Hosk, Bella Hadid, Rita Ora, and previously Kim Kardashian, are being seen sporting this aesthetic, signaling its potential rise in popularity.
Revival of Past Trends: The article explicitly mentions the return of the cutout craze from 2023, indicating a cyclical nature in fashion trends.
Social Media Visibility: The daring and eye-catching nature of the "hip cleavage" trend makes it highly likely to be showcased and discussed on social media platforms, further amplifying its visibility.
Overview: The article discusses the potential resurgence of the "hip cleavage" fashion trend in 2025, highlighted by recent appearances of celebrities like Elsa Hosk and Bella Hadid in outfits featuring this aesthetic. The trend involves cutouts or designs that expose the hipbones, particularly in eveningwear and low-rise styles.
Detailed Findings:
The "hip cleavage" trend initially emerged in 2023.
The current resurgence is being championed by celebrities such as Elsa Hosk, who recently wore a gown from her own label, Helsa, featuring a high neckline, open back, low-rise maxi skirt, and hip cutouts.
Bella Hadid was also seen wearing a Marine Serre dress with a design that mimicked exposed high-rise underwear at Paris Fashion Week AW25.
Other celebrities like Kim Kardashian and Rita Ora have sported similar styles in recent years.
The trend aligns with a broader comeback of body cleavage in general, with "bum cleavage" also being noted as a potential trend.
The article anticipates seeing more of this trend as summer approaches.
Key Takeaway: The article suggests that "hip cleavage," characterized by cutouts exposing the hipbones, is poised to become a significant fashion trend in 2025, driven by celebrity endorsements and a revival of cutout aesthetics.
Main Trend: Resurgence of Hip Cleavage in Fashion
Description of the trend (please name it): Strategic Skin Exposure. This trend in fashion focuses on intentionally revealing specific parts of the body through cutouts, low-rise designs, or sheer fabrics, aiming to create a daring yet often elegant aesthetic.
What is consumer motivation?
Desire to be Fashion-Forward: Consumers are often motivated to adopt trends seen on celebrities and in fashion publications to feel current and stylish.
Expression of Confidence and Individuality: Wearing daring styles like "hip cleavage" can be a way for individuals to express their confidence and stand out.
Embracing Sensuality and Body Positivity: The trend can be seen as a way to celebrate the body and embrace a more sensual aesthetic.
Seeking Novelty and Excitement: Fashion is often about novelty, and trends like this offer a fresh and exciting way to update one's wardrobe.
What is driving trend?
Celebrity and Influencer Influence: The visibility of celebrities and fashion influencers sporting the trend significantly impacts its adoption by the wider consumer market.
Fashion Industry's Desire for Newness: The fashion industry constantly seeks new trends to drive consumer interest and sales, and the revival of past aesthetics with a modern twist is a common strategy.
Social Media Visibility and Shareability: Trends that are visually striking and generate conversation are more likely to gain traction on social media platforms.
What is motivation beyond the trend?
Self-Expression and Identity: Fashion is a powerful tool for expressing personal identity and how one wants to be perceived.
Feeling Attractive and Desirable: Adopting certain fashion trends can be linked to the desire to feel attractive and confident in one's appearance.
Description of consumers article is referring to (what is their age?, what is their gender? What is their income? What is their lifestyle): The article primarily references celebrities and "fashion cool-girls," suggesting the trend is currently being driven by and targeted towards:
Age: Likely a younger demographic, from late teens to young adults, who are more influenced by celebrity fashion and actively engage with trends.
Gender: Primarily women, as the examples provided focus on female celebrities and fashion figures.
Income: Initially, the trend might be more accessible to those with higher disposable incomes who can afford designer pieces or are early adopters. However, if it gains mainstream popularity, it will likely be adapted by more affordable brands, reaching a wider income range.
Lifestyle: Individuals who are interested in fashion, follow celebrity trends, and are perhaps active on social media, using fashion as a form of self-expression and social signaling.
Conclusions: "Hip cleavage" is presented as a potentially significant fashion trend for 2025, driven by celebrity endorsements and the cyclical nature of fashion. While initially daring, it could become more mainstream as summer approaches and more "fashion cool-girls" adopt the style.
Implications for brands:
Fashion designers and brands should consider incorporating hip cutouts into their collections, particularly for eveningwear and summer styles.
Retailers should monitor the trend and be prepared to stock items featuring this aesthetic if it gains widespread popularity.
Marketing and advertising campaigns should highlight celebrity endorsements and showcase the trend in appealing ways.
Implication for society:
This trend could contribute to ongoing conversations about body image, female empowerment, and the freedom to express oneself through fashion.
It may also spark discussions about the line between daring and elegant in fashion.
Implications for consumers:
Consumers will have a new and potentially bold way to express their personal style.
They will need to decide if they are comfortable with the level of skin exposure this trend involves.
The trend could influence what styles are readily available in stores.
Implication for Future: The resurgence of "hip cleavage" suggests a continued interest in cutout styles and strategic skin exposure in fashion. It highlights the cyclical nature of trends and the significant role of celebrity influence in shaping fashion choices.
Consumer Trend (name, detailed description): Bold Body Expression: Consumers are increasingly embracing fashion that allows for confident and bold expression of their bodies, often through daring silhouettes, revealing cuts, and unconventional styles.
Consumer Sub Trend (name, detailed description): Cutout Comeback: The trend of incorporating cutouts into clothing designs, seen in various locations on garments, continues to be a popular way to add visual interest and a touch of daring to fashion.
Big Social Trend (name, detailed description): The Empowerment of Individuality in Fashion: Society is increasingly valuing and celebrating individual style and self-expression through fashion, moving away from rigid norms and embracing more diverse and personal choices.
Worldwide Social Trend (name, detailed description): The Cycle of Fashion Trends: Fashion trends are inherently cyclical, with styles from past eras often resurfacing and being reinterpreted for contemporary audiences, as seen with the return of the cutout aesthetic.
Social Drive (name, detailed description): The Desire for Attention and Recognition: Fashion can be a way to gain attention and recognition, and daring or unique trends like "hip cleavage" can certainly achieve this.
Learnings for brands to use in 2025 (bullets, detailed description):
Embrace the Return of Cutouts: Recognize that cutout styles are still relevant and explore innovative ways to incorporate them into designs for various clothing categories.
Monitor Celebrity and Influencer Styles: Pay close attention to what prominent figures are wearing as these often signal upcoming trends.
Offer a Range of Exposure Levels: Cater to different comfort levels by offering variations of the trend, from subtle to more daring.
Highlight the Versatility of the Trend: Showcase how "hip cleavage" can be styled for different occasions, from elegant events to more casual settings.
Use Social Media to Showcase the Trend: Visually demonstrate the appeal of the trend through engaging content on platforms like Instagram and TikTok.
Strategy Recommendations for brands to follow in 2025 (bullets, detailed description):
Include Designs with Hip Cutouts in Collections: Actively incorporate garments featuring this aesthetic into their upcoming lines, particularly for spring/summer and occasion wear.
Collaborate with Influencers: Partner with fashion influencers who are already embracing or open to trying the "hip cleavage" trend to promote their products.
Create Styling Guides: Provide consumers with inspiration and guidance on how to wear and style garments with hip cutouts to make them feel confident and chic.
Consider Different Fabrications and Silhouettes: Experiment with incorporating the hip cutout detail into various fabrics and garment shapes to appeal to a wider range of consumers.
Track Consumer Response: Closely monitor sales data and social media feedback to gauge the popularity and longevity of the trend and adjust inventory accordingly.1
Final sentence (key concept) describing main trend from article (which is a summary of all trends specified): The potential mainstreaming of "hip cleavage" in 2025 exemplifies the cyclical nature of fashion and the significant influence of celebrity style in driving daring and body-conscious trends.
What brands & companies should do in 2025 to benefit from trend and how to do it: In 2025, fashion brands and companies should proactively consider incorporating the "hip cleavage" aesthetic into their designs, particularly in spring/summer collections. They should leverage celebrity endorsements and influencer collaborations to generate buzz and provide styling inspiration. Offering diverse interpretations of the trend, from subtle to bold, will cater to a wider consumer base. Monitoring consumer response and adapting their offerings based on the trend's reception will be crucial for maximizing its potential.
Final Note:
Core Trend:
Name: Strategic Body Exposure in Fashion
Detailed Description: Fashion in 2025 is seeing a rise in designs that intentionally reveal specific parts of the body through cutouts, sheer fabrics, and unconventional garment constructions, offering a way for individuals to express confidence and embrace sensuality.
Core Strategy:
Name: Trend-Responsive Design and Marketing
Detailed Description: Fashion brands need to be agile in responding to emerging trends, rapidly incorporating them into their designs and utilizing effective marketing strategies, including celebrity and influencer endorsements, to capitalize on consumer interest.2
Core Industry Trend:
Name: The Continued Influence of Celebrity Culture on Fashion
Detailed Description: Celebrity style remains a powerful driver of fashion trends, with what celebrities wear often setting the tone and inspiring consumer choices across various demographics.
Core Consumer Motivation:
Name: Seeking Fashionable Self-Expression
Detailed Description: Consumers are motivated to use fashion as a means of expressing their personal style, staying current with trends, and feeling confident and stylish in their appearance.
Final Conclusion: The potential rise of "hip cleavage" as a major fashion trend in 2025 underscores the dynamic and often daring nature of the fashion industry, driven by celebrity influence and a consumer appetite for new and expressive styles. Brands that can effectively tap into this trend with relevant designs and marketing will likely see success.
Core Trend Detailed (name, detailed summary of the Core Trend):
Name: Strategic Body Exposure in Fashion
Detailed Summary: The "hip cleavage" trend is part of a larger movement in fashion towards strategically revealing parts of the body. This involves intentional cutouts in various locations, the use of sheer or see-through fabrics, and garment constructions that highlight specific areas. The goal is often to create a look that is both daring and fashionable, allowing individuals to express confidence and embrace a more sensual aesthetic. This trend isn't just about showing skin; it's about doing so in a deliberate and stylish way, often drawing inspiration from celebrity looks and runway designs. It reflects a broader acceptance and celebration of the body in fashion, giving consumers more options for expressing their individuality and pushing the boundaries of traditional style.
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