Entertainment: TikTok posts using dance and electronic music outgrow indie and alternative for the first time
- InsightTrendsWorld
- a few seconds ago
- 9 min read
Why it is the topic trending:
Shift in Music Popularity on Social Media: For the first time, electronic music has surpassed indie and alternative music in video views on TikTok, indicating a significant change in music trends on the platform.
TikTok's Influence on Music: TikTok is known for its power to drive music trends and introduce songs to a wide audience, making shifts in its popular genres noteworthy.
Growth of Electronic Music on TikTok: The article highlights a substantial 45% increase in views for electronic music-tagged videos in 2024 compared to 2023.
Comparison to Streaming Charts: The article points out a divergence between TikTok trends and streaming charts, where indie music has a limited presence, adding an interesting layer to the analysis.
Resurgence of Older Tracks: The trend of TikTok users reviving older songs, spanning various genres, also contributes to the buzz around music on the platform.
Overview:
The article reports that dance and electronic music, including genres like techno and house, has become more popular than indie and alternative music on TikTok for the first time in 2024, based on video views. Videos tagged with 'electronic music' saw a 45% increase in views compared to the previous year, outgrowing the growth of indie, alternative, rap, and hip-hop. TikTok suggests users are using electronic music as a soundtrack for diverse content such as sports, fitness, fashion, travel, and summer holiday recaps. The article also notes the phenomenon of older tracks gaining popularity on the platform, highlighting TikTok's unique influence on music discovery and trends.
Detailed Findings:
In 2024, TikTok videos tagged ‘electronic music’ surpassed those tagged ‘indie and alternative’ in views for the first time.
Videos tagged ‘electronic music’ garnered over 13 billion views in 2024, a 45% increase from 2023.
The growth rate of electronic music views was faster than that of indie, alternative, rap, and hip hop.
TikTok suggests users are using electronic music for sports, fitness, fashion, travel, and summer holiday recap videos.
Indie and hip-hop still have more overall successful content on TikTok, which differs from streaming chart trends.
The announcement of a potential Oasis reunion in 2024 led to a significant spike in views for the '#OasisReunion' hashtag.
TikTok users are known for resurrecting older tracks, including Sophie Ellis-Bextor’s "Murder On The Dancefloor," Bronski Beat’s "Smalltown Boy," Blood Orange’s "Champagne Coast," and Redbone’s "Come And Get Your Love."
Pavement’s B-side "Harness Your Hopes" has gained significant popularity on TikTok, becoming their most streamed song.
Key Takeaway:
Dance and electronic music has become the dominant genre on TikTok in terms of video views, surpassing indie and alternative for the first time in 2024, indicating a shift in music popularity on the platform and highlighting TikTok's unique influence on music trends and the resurgence of older songs.
Main Trend:
"TikTok's Electronic Dance Takeover"
Description of the Trend:
This trend describes the significant surge in popularity and dominance of dance and electronic music on TikTok, as evidenced by it surpassing indie and alternative in video views. This shift signifies a change in the platform's music landscape, with electronic sounds becoming the favored soundtrack for a wide variety of user-generated content.
What is Consumer Motivation:
Consumer motivation includes:
Energy and Vibe: Electronic music is often associated with high energy and a positive vibe, making it suitable for dynamic content like sports and fitness videos.
Versatility: The diverse subgenres within electronic music can cater to a wide range of content themes, from fashion to travel.
Danceability: As the name suggests, electronic music often lends itself well to dance trends and challenges popular on TikTok.
Accessibility: TikTok's head of music partnerships suggests dance music has become more accessible and mainstream.
What is Driving Trend:
The trend is driven by:
Algorithm and Platform Dynamics: TikTok's algorithm likely plays a role in promoting certain types of content and music.
Creator Preferences: TikTok creators may be increasingly choosing electronic music as their preferred soundtrack.
Mainstream Popularity of Dance Music: The growing mainstream appeal of dance and electronic music is reflected on the platform.
Association with Certain Content Categories: The suitability of electronic music for popular content themes on TikTok contributes to its prevalence.
What is Motivation Beyond the Trend:
Beyond the immediate drivers, this trend might reflect:
A Desire for Upbeat and Optimistic Content: The energetic nature of electronic music might align with a general preference for positive and uplifting content.
Global Appeal: Electronic music often transcends language barriers, potentially contributing to its widespread use on a global platform like TikTok.
Description of Consumers Article is Referring To:
The article refers to TikTok users, particularly those who create and consume video content on the platform.
Age: Not explicitly stated, but TikTok has a large user base among younger demographics, including Gen Z and Millennials.
Gender: Not specified as a differentiating factor.
Income: Not directly relevant.
Lifestyle: Includes individuals who are active on social media, engage with trends, and create various types of video content, from fitness routines to travel vlogs and fashion showcases.
Conclusions:
Electronic music has become the leading genre in terms of video views on TikTok, surpassing indie and alternative, indicating a notable shift in the platform's music trends driven by its suitability for diverse content and the increasing mainstream popularity of dance music.
Implications for Brands (Music Industry, TikTok):
Shifting Focus for Music Promotion: The music industry may need to adjust its promotional strategies to capitalize on the popularity of electronic music on TikTok.
Genre Diversification on TikTok: TikTok's influence on music trends highlights the importance for the platform to support and promote a diverse range of genres.
Opportunities for Electronic Music Artists: The platform presents a significant opportunity for electronic music artists to reach a massive audience.
Implication for Society:
The trend reflects evolving musical tastes and the powerful role of social media platforms in shaping and disseminating music trends among younger audiences.
Implications for Consumers:
TikTok users are being exposed to and are increasingly engaging with electronic music as a soundtrack to various types of content, potentially influencing their broader music preferences.
Implication for Future:
The dominance of electronic music on TikTok might continue, or other genres might see a surge in popularity as trends evolve on the platform. TikTok's role as a tastemaker in the music industry is likely to persist.
Consumer Trend (Name):
"TikTok's Sonic Shift: Embracing the Electronic Beat"
Consumer Trend (Detailed Description):
This trend describes TikTok users' increasing preference for using dance and electronic music as the soundtrack for their video content, leading to this genre overtaking indie and alternative in popularity on the platform. This signifies a shift in the dominant sounds of TikTok, with users gravitating towards the energetic and versatile beats of electronic music for their creations.
Consumer Sub Trend (Name):
"Genre Fluidity on Social Soundtracks"
Consumer Sub Trend (Detailed Description):
This sub-trend highlights the dynamic and rapidly changing nature of music preferences on social media platforms like TikTok, where genres can quickly rise and fall in popularity as users experiment with different sounds for their content.
Big Social Trend (Name):
"Social Media as a Music Trendsetter"
Big Social Trend (Detailed Description):
Social media platforms, particularly TikTok, have become powerful forces in shaping and driving music trends, often leading to the popularization of genres and songs that might not see the same level of success on traditional streaming platforms or charts.
Worldwide Social Trend (Name):
"Global Rhythms on User-Generated Content Platforms"
Worldwide Social Trend (Detailed Description):
Platforms like TikTok showcase the diverse musical tastes of users globally, with trends often transcending geographical boundaries and leading to the widespread adoption of certain genres and songs across different regions.
Social Drive (Name):
"Soundtracking Self-Expression and Connection"
Social Drive (Detailed Description):
TikTok users choose music that best complements their video content and resonates with their personal expression, while also participating in trends that create connections with other users through shared sounds.
Learnings for Brands to Use in 2025:
Electronic music is highly popular on TikTok and effective for engaging audiences.
TikTok trends can differ significantly from traditional music charts.
Older songs can experience a resurgence in popularity through TikTok.
Strategy Recommendations for Brands to Follow in 2025:
Incorporate popular electronic music tracks into your TikTok marketing campaigns.
Monitor music trends on TikTok to identify emerging opportunities.
Consider using a mix of current hits and revived classics in your content.
Final Sentence (Key Concept) Describing Main Trend:
"TikTok's Sonic Shift: Embracing the Electronic Beat" demonstrates a significant change in the platform's musical landscape, with dance and electronic music becoming the dominant sound, reflecting its energy and versatility for user-generated content.
What Brands & Companies Should Do in 2025 to Benefit from Trend and How to Do It:
To benefit from the "TikTok's Electronic Dance Takeover" trend in 2025, brands and companies should recognize the dominance of electronic music on the platform and strategically incorporate it into their TikTok content and marketing efforts to resonate with the platform's user base and leverage the genre's high engagement potential. This can be achieved by:
Utilizing Trending Electronic Music: Stay updated on the popular electronic music tracks and sounds that are trending on TikTok and incorporate them into your brand's video content.
Collaborating with Electronic Music Creators: Partner with TikTok creators who specialize in content related to electronic music or use it frequently in their videos to promote your brand or products.
Creating Engaging Content Formats: Develop TikTok video formats, such as dance challenges, tutorials, or product showcases, that naturally align with the energy and rhythm of electronic music.
Exploring Different Subgenres: Experiment with various subgenres of electronic music, like techno and house, to see which resonates best with your target audience on TikTok.
Participating in Music-Related Hashtag Challenges: Engage with relevant hashtag challenges that involve electronic music to increase your brand's visibility within that community.
Final Note:
Core Trend: TikTok's Electronic Dance Takeover
Detailed Description: Dance and electronic music has surpassed indie and alternative in popularity on TikTok based on video views, indicating a significant shift in the platform's music trends.
Core Strategy: Integrate Trending Electronic Music into TikTok Content
Detailed Description: Brands should strategically use popular electronic music in their TikTok marketing to engage with the platform's dominant musical taste.
Core Industry Trend: The Power of Social Media in Shaping Music Trends
Detailed Description: TikTok continues to demonstrate its significant influence on music popularity and discovery, often diverging from traditional music charts.
Core Consumer Motivation: Soundtracking Content with Energetic and Versatile Music
Detailed Description: TikTok users are motivated to use electronic music for its high energy, versatility, and suitability for a wide range of video content themes.
Final Conclusion:
The rise of electronic music on TikTok presents a valuable opportunity for brands to connect with a large and engaged audience by aligning their content with the platform's prevailing sonic landscape. By staying attuned to these trends and creatively integrating electronic music into their strategies, companies can enhance their visibility and resonance with TikTok's dynamic user base.
Core Trend Detailed: TikTok's Electronic Dance Takeover
Description: This core trend describes the significant surge in popularity and dominance of dance and electronic music, encompassing genres like techno and house, on the social media platform TikTok. For the first time, videos utilizing electronic music as their soundtrack have surpassed those using indie and alternative music in terms of views. This shift signifies a notable change in the platform's musical landscape, with electronic sounds becoming the favored choice for a wide array of user-generated content, ranging from fitness routines and fashion showcases to travel vlogs and sports highlights.
Key Characteristics of the Trend (summary):
Dominance in Video Views: Electronic music tagged videos now outnumber indie/alternative.
Substantial Growth Rate: A 45% increase in views for electronic music in 2024.
Versatile Application: Electronic music is used across various content categories on TikTok.
Accessibility and Mainstream Appeal: Dance music is becoming more accessible and commercially successful.
TikTok as a Trend Driver: The platform significantly influences music popularity and discovery.
Market and Cultural Signals Supporting the Trend (summary):
TikTok's Data Revelation: The platform itself reported the shift in music genre popularity based on video views.
Significant Increase in Video Tags: Over 13 billion videos tagged ‘electronic music’ in 2024.
Association with Popular Content: Electronic music is frequently used for trending types of videos like sports, fitness, and fashion.
Music Industry Recognition: TikTok's head of music partnerships acknowledges the growing accessibility and mainstream appeal of dance music.
Divergence from Streaming Charts: TikTok's trends don't always align with traditional streaming figures, highlighting its unique influence.
How the Trend Is Changing Consumer Behavior (summary):
Increased Consumption of Electronic Music: TikTok users are being exposed to and engaging with electronic music more than ever.
Preference for Certain Genres for Content Creation: Creators are increasingly choosing electronic music as the soundtrack for their videos.
Discovery of New and Old Electronic Tracks: TikTok is facilitating the discovery and resurgence of both contemporary and older electronic music.
Potential Shift in Broader Music Tastes: The popularity on TikTok may influence users' overall music preferences beyond the platform.
Engagement with Music-Related Trends: Users are participating in dance challenges and other trends set to electronic music.
Implications Across the Ecosystem (summary):
For Brands (Music Industry): Need to focus promotional efforts on TikTok to capitalize on electronic music's popularity. Potential for electronic music artists to gain significant exposure.
For Retailers: Not directly impacted, but understanding music trends can inform in-store playlists or marketing campaigns targeting TikTok users.
For Consumers: Greater exposure to electronic music, opportunities to discover new artists and tracks, and participation in music-driven social media trends.
Strategic Forecast: The dominance of electronic music on TikTok is likely to continue in the short term, given its strong growth and versatility for content creation. TikTok will likely remain a key platform for driving music trends, potentially leading to increased mainstream popularity for electronic music and its various subgenres. Other genres may also experience surges in popularity on the platform as trends evolve.
Final Thought: The rise of electronic music on TikTok signifies the platform's powerful influence on shaping contemporary music trends, showcasing the dynamic and rapidly evolving tastes of its user base, particularly in their preference for energetic and adaptable sounds for their video content.
