Confectionery: This celebrity barber’s new dessert shop is going viral due to one unexpected menu item
- InsightTrendsWorld
- 4 days ago
- 8 min read
Why it is the topic trending:
Viral Sensation Due to Unique Menu Item: The dessert shop, Docee, is gaining significant attention and going viral because of its unusual offering of "cold creams," which are new to the local market (Adelaide).
Celebrity Barber's New Venture: The transition of a celebrity barber, Luay Fandi, into the dessert shop business is inherently newsworthy and attracts interest.
Positive Customer Reception: The unexpected popularity and high sales volume of the cold creams ("going crazy," "sold over a hundred and fifty last week") contribute to the trending nature of the topic.
Social Media Buzz (Implied): While not explicitly stated, the term "going viral" strongly suggests significant activity and positive mentions on social media platforms.
Introduction of a Novel Food Concept: Cold creams, being a popular drink in parts of Asia but new to Adelaide, offer a unique and intriguing culinary experience that sparks curiosity.
Overview: The article discusses the recent opening of Docee, a dessert shop in Woodville owned by celebrity barber Luay Fandi, which has quickly become popular, primarily due to its unique menu item: cold creams. These layered, sweet, iced milk drinks with a foamy top layer, popular in parts of Asia, have unexpectedly taken off in Adelaide, making the shop a local hotspot alongside its delicious açaí bowls and other sweet treats.
Detailed findings:
Celebrity barber Luay Fandi opened a dessert shop named Docee in Woodville.
Docee serves açaí bowls and a unique menu item called cold creams.
Cold creams are popular in parts of Asia and consist of layered, sweet goodness, like an iced milk with colorful flavors and a velvety, foamy top layer.
Docee's viral standout cold cream is the Strawberry Pistachio combo, with pistachio cream, strawberry mix, milk, coffee, and strawberry confit.
Other popular cold cream flavors include Pinky Snow Storm (Belgian white chocolate) and Peanut Mocha (espresso and chocolate).
Docee also offers smoothies, coffee, build-your-own açaí, and items featuring viral Dubai chocolate, Biscoff, Kinder Bueno, and Nutella.
Docee is one of the only places in the nation (Australia) to offer cold creams.
The cold cream recipe is homemade, developed by Luay's wife, who has cafe experience.
Docee's soft launch was busier than expected, and the official opening on Saturday saw continued high demand.
Luay Fandi dedicated six months to learning about açaí, even setting up a home shop for taste testing.
He emphasizes putting "love" into making good açaí.
Key takeaway: A new dessert shop called Docee, owned by a celebrity barber in Woodville, has rapidly gained popularity and gone viral, largely due to its introduction of unique "cold cream" drinks, a layered iced milk beverage from Asia that has resonated strongly with the local community.
Main trend: The Introduction and Rapid Adoption of Novel Food Concepts in Local Markets
Description of the trend (please name it): The Unexpected Culinary Import. This trend describes the phenomenon where a unique food or beverage concept, often popular in another region or culture, is introduced to a new local market and experiences unexpectedly rapid success and virality, driven by consumer curiosity and a desire for new and exciting culinary experiences.
What is consumer motivation: Consumers in Adelaide are likely motivated by curiosity to try something completely new and different that they haven't encountered before. The appealing description of cold creams as a sweet, layered, colorful, and creamy iced milk drink, along with the viral buzz, creates a strong incentive to visit Docee and experience this novelty firsthand.
What is driving trend:
Desire for Novelty and Unique Experiences: Consumers are often drawn to try new and exciting food and beverage options that stand out from the usual offerings.
Social Media Influence and Virality: The fact that Docee is "going viral" suggests that positive reviews and visually appealing content are being shared widely on social media, encouraging others to try the cold creams.
Word-of-Mouth Marketing: The high sales volume indicates positive initial experiences leading to organic word-of-mouth recommendations.
Local Market Gap: The novelty of cold creams in Adelaide suggests a gap in the market for this type of beverage, which Docee is successfully filling.
Entrepreneurial Spirit and Risk-Taking: Luay Fandi's willingness to introduce a relatively unknown product to the local market, despite initial hesitation, has paid off.
What is motivation beyond the trend: Beyond the immediate desire to try something new, consumers might be motivated by a sense of discovery, wanting to be among the first to experience and share a unique culinary find within their local community. It also taps into the universal appeal of sweet and refreshing treats, presented in an intriguing format.
Description of consumers article is referring to (what is their age?, what is their gender? What is their income? What is their lifestyle): The article mentions "many" being attracted to Docee and its cold creams, suggesting a broad appeal within the Woodville, Adelaide community. The viral nature hints at a strong uptake among younger adults and those active on social media, likely including Gen Z and Millennials, who are often early adopters of new trends. While gender and income are not specifically mentioned, dessert shops generally attract a diverse demographic. Their lifestyle likely includes an interest in local food and beverage scenes, a willingness to try new things, and engagement with trends on social media.
Conclusions: Luay Fandi's Docee has become a viral success in Adelaide due to the unexpected popularity of its "cold cream" drinks, highlighting the potential for novel food concepts to rapidly gain traction in local markets driven by consumer curiosity and social media buzz.
Implications for brands:
Local Food Businesses: There is potential to introduce unique, culturally-inspired food and beverage items to their local markets, even if they are not widely known.
Entrepreneurs: Taking calculated risks on introducing novel concepts can lead to significant rewards and rapid popularity.
Açaí Shops: Expanding their menu beyond traditional açaí bowls to include unique and appealing items can attract a broader customer base.
Implication for society: The success of Docee demonstrates how diverse culinary influences can enrich local food cultures and provide new and exciting experiences for communities.
Implications for consumers: Consumers in Adelaide have gained access to a unique and delicious new beverage option, adding to the diversity of their local food scene.
Implication for Future: The trend suggests that we may see more food businesses exploring and introducing niche or culturally-specific items to new markets, with the potential for similar viral success stories driven by social media and consumer enthusiasm for novelty.
Consumer Trend (name, detailed description): The Crave for Culinary Novelty. This trend describes consumers' strong desire to seek out and experience new, unique, and innovative food and beverage offerings, often leading them to be early adopters of emerging culinary trends and concepts.
Consumer Sub Trend (name, detailed description): The Localized Global Palate. This sub-trend highlights the increasing willingness of consumers in local areas to embrace and support food and beverage concepts inspired by global cuisines and cultures, particularly when those concepts are introduced with a personal touch and high quality.
Big Social Trend (name, detailed description): The Power of Local Discoveries: There's a significant social trend around discovering and supporting unique local businesses and culinary gems, with positive experiences often amplified through word-of-mouth and social media.
Worldwide Social Trend (name, detailed description): The global exchange of food and beverage trends is a continuous process, with concepts originating in one part of the world often finding popularity in others due to increasing interconnectedness and culinary curiosity.
Social Drive (name, detailed description): The Desire for Excitement and Shared Experiences: Consumers are driven by the desire for new and exciting experiences, and discovering a unique food item like a cold cream can provide a memorable and shareable experience within their community.
Learnings for brands to use in 2025 (bullets, detailed description):
Don't Be Afraid to Introduce Novelty: Consider incorporating unique or culturally specific items into your menu, even if they are not yet mainstream in your local market.
Focus on Quality and Authenticity: Even with novel items, ensure high-quality execution and, if applicable, authenticity to resonate with consumers.
Leverage Social Media: Encourage customers to share their experiences with unique offerings on social media to amplify reach and generate buzz.
Strategy Recommendations for brands to follow in 2025 (bullets, detail description):
Conduct Market Research for Untapped Culinary Niches: Identify unique food or beverage trends from other regions that might appeal to your local customer base.
Offer Limited-Time Introductions of Novel Items: Test new concepts with limited-time offers to gauge customer interest and generate excitement.
Highlight the Unique Story Behind Novel Offerings: Share the inspiration and cultural background of unique menu items to create a deeper connection with customers.
Final sentence (key concept) describing main trend from article: Docee's viral success underscores the "Unexpected Culinary Import" trend, where introducing a novel food concept to a local market can lead to rapid popularity and strong consumer enthusiasm.
What brands & companies should do in 2025 to benefit from trend and how to do it: In 2025, food and beverage businesses can capitalize on "The Unexpected Culinary Import" trend by:
Staying informed about emerging food trends from around the world and identifying concepts that might resonate with their local customer base.
Carefully researching and adapting these concepts to fit local tastes and preferences, while maintaining their unique appeal.
Creating a compelling narrative and marketing strategy around the introduction of these novel items to generate excitement and encourage trial among consumers.
Final note:
Core Trend: The Unexpected Culinary Import: Introduction and rapid adoption of novel food concepts in local markets.
Core Strategy: Introduce Unique and Culturally Inspired Menu Items: Taking calculated risks to offer something new and exciting to local consumers.
Core Industry Trend: The Globalization of Taste and Local Adaptation: How global culinary trends find success through localization.
Core Consumer Motivation: Seeking Culinary Novelty and Unique Experiences: The desire to try new and exciting foods and beverages.
Final Conclusion: Docee's success with cold creams demonstrates a significant opportunity for food and beverage businesses in 2025 to tap into the consumer appetite for culinary novelty by introducing unique and culturally inspired items to their local markets, potentially achieving viral popularity and strong customer loyalty.
Core Trend Detailed: The Unexpected Culinary Import
Description: The Unexpected Culinary Import trend describes the phenomenon where a unique food or beverage concept, often popular in another region or culture, is introduced to a new local market and experiences unexpectedly rapid success and virality, driven by consumer curiosity and a desire for new and exciting culinary experiences.
Key Characteristics of the Trend (summary): This trend involves the introduction of a novel food or beverage concept from another region into a local market, leading to unexpected popularity and spread through social media and word-of-mouth.
Market and Cultural Signals Supporting the Trend (summary): The rapid success of Docee's cold creams in Adelaide, a beverage popular in parts of Asia but new to the area, with high sales volumes and viral attention, exemplifies this trend.
How the Trend Is Changing Consumer Behavior (summary): Consumers are becoming more open to trying unique and globally-inspired food and beverage options when introduced in their local communities, driven by curiosity and the influence of social media.
Implications Across the Ecosystem (For Brands and CPGs, For Retailers, For Consumers, summary):
For Brands and CPGs: Presents opportunities for local food businesses to introduce novel, culturally-inspired items, and for entrepreneurs to take risks on unique concepts.
For Retailers: Dessert shops and other food and beverage retailers can benefit by exploring and offering unique items that can attract attention and drive traffic.
For Consumers: Provides access to new and exciting culinary experiences within their local area, adding diversity to their options.
Strategic Forecast: The trend suggests that we may see more food businesses exploring and introducing niche or culturally-specific items to new markets, with the potential for similar viral success stories driven by social media and consumer enthusiasm for novelty.
Final Thought: Docee's viral success underscores the "Unexpected Culinary Import" trend, where introducing a novel food concept to a local market can lead to rapid popularity and strong consumer enthusiasm.
Comments