Beauty: What’s next for longevity in beauty?
- InsightTrendsWorld
- 4 hours ago
- 10 min read
Why it is the topic trending:
Shift from Lifespan to Healthspan: The article highlights a significant change in how people view healthy living, moving beyond simply extending lifespan to focusing on maintaining optimal physical and mental well-being throughout those extra years, a concept known as "healthspan."
Growing Consumer Interest in Longevity: Consumers are increasingly proactive about their health, seeking ways to "age well" through personalized supplements, fitness routines, and biohacking.
Longevity Beauty as a Main Focus: The beauty industry is recognizing and responding to this growing interest in longevity, with the topic featuring prominently at major beauty and anti-aging events.
Emergence of Longevity-Driven Nutrition: The article discusses the rise of specific ingredients and supplements marketed for their longevity benefits.
Integration of Technology and Personalization: The use of wearables and the focus on personalized nutrition and biofeedback-led lifestyles are key aspects of this trend.
Overview:
The article explores the burgeoning trend of longevity in the beauty industry, driven by a societal shift towards prioritizing "healthspan" over just lifespan. It discusses how consumers, particularly younger generations, are viewing health as a form of wealth and are actively seeking ways to optimize their well-being for the long term. This involves embracing metabolic health, gut support, precision supplementation, and utilizing health-tracking wearables. For older demographics, longevity focuses on preserving vitality, independence, and mental sharpness. The article highlights the rising interest in ingredients and supplements like NAD+/NMN and urolithin A, as well as the beauty industry's increasing exploration of epigenomics and personalized approaches to skincare and haircare aimed at extending "skin healthspan." Collaborative efforts between the beauty and wellness sectors are identified as crucial for future success in this evolving market.
Detailed Findings:
The focus of healthy living has shifted from simply extending lifespan to maintaining optimal physical and mental well-being throughout those extra years, termed "healthspan."
Euromonitor International identified "Healthspan Plans" as a key trend, noting consumers are making behavioral changes for healthier, longer lives.
Global sales of vitamins, minerals, and supplements are projected to reach $139.9 billion by the end of 2025.
Longevity beauty is becoming a main focus in the beauty and anti-aging industries.
Younger consumers ("health is the new wealth") are redefining success through physical resilience and cognitive vitality, embracing metabolic health, gut support, and precision supplementation. They widely use wearables to track health.
Older consumers (over 40) prioritize muscle maintenance, hormonal balance, and cognitive function, driving demand for protein, fiber, omega-3s, and supplements like NAD+, NMN, and CoQ10.
Interest in NAD+ and NMN is surging due to their role in cellular energy production and anti-aging.
L’Oréal is actively researching "prejuvenation" and partnered with Tru Diagnostic on epigenomics testing to understand the connection between beauty indicators and epigenomic markers.
L’Oréal introduced its Longevity Integrative Science division, utilizing the Longevity AI Cloud to map biomarkers and develop interventions to extend "skin healthspan" across different life stages.
L’Oréal has invested in Timeline, which created Mitopure-branded urolithin A, a postbiotic targeting mitochondrial health and longevity by promoting mitophagy.
ARTIS London offers supplements combining NAD+ with sirtuin promoters.
Niance launched Epigen12 Cell Renewal, a longevity supplement claiming to reverse biological aging.
Brands like Jung+ and Wonderfeel are also focusing on supplements to boost NAD+ levels.
Sector-agnostic collaboration between beauty, wellness, and technology companies will be key to the success of longevity-focused innovation.
Key Takeaway:
The beauty industry is rapidly evolving to incorporate the concept of longevity, driven by consumers' increasing focus on healthspan and their proactive pursuit of products and practices that promote long-term well-being and vitality. This is leading to innovations in ingredients, supplements, technology, and personalized approaches in both topical and ingestible beauty products.
Main Trend:
"The Healthspan Beauty Revolution"
Description of the Trend:
This trend describes the fundamental shift in the beauty industry towards a focus on promoting long-term health and vitality, aligning with the broader consumer emphasis on "healthspan." It encompasses innovations in skincare, haircare, and beauty supplements that aim to not only address visible signs of aging but also target the underlying biological mechanisms of aging to maintain optimal physical and mental well-being for an extended period.
What is Consumer Motivation:
Consumer motivation includes:
Desire for Long-Term Well-being: Moving beyond short-term beauty fixes to investing in lasting health and vitality.
Proactive Approach to Aging: Taking preventative measures to age well and maintain quality of life.
Increased Health Awareness: Greater understanding of the impact of lifestyle and biological processes on aging.
Demand for Personalized Solutions: Seeking products and routines tailored to individual needs and biological status.
Interest in Science-Backed Products: Valuing ingredients and technologies with scientific evidence supporting their longevity benefits.
What is Driving Trend:
The trend is driven by:
Aging Global Population: Increasing number of individuals seeking ways to maintain their health and appearance as they age.
Advancements in Scientific Research: Growing understanding of the biological mechanisms of aging and potential interventions.
Technological Innovations: Development of health-tracking wearables and AI-powered analysis for personalized recommendations.
Consumer Empowerment through Information: Increased access to information about health and wellness.
Marketing and Branding: Beauty and wellness companies are increasingly positioning their products around longevity benefits.
What is Motivation Beyond the Trend:
Beyond physical appearance, this trend might reflect:
Desire for an Active and Fulfilling Later Life: Maintaining vitality to enjoy more years of independence and activity.
Focus on Internal Health as True Beauty: Shifting the perception of beauty to encompass overall well-being.
Description of Consumers Article is Referring To:
The article refers to a broad range of consumers, segmented by age:
Younger Consumers (Gen Z and Millennials): View "health as the new wealth," focusing on physical resilience and cognitive vitality, embracing metabolic health, gut support, and precision supplementation. They are heavy users of health-tracking wearables.
Older Consumers (Over 40): Prioritize preserving vitality, independence, and mental sharpness, seeking products for muscle maintenance, hormonal balance, and cognitive function.
It also mentions "wealthy consumers" who are fueling a market for precision health and life-extension services.
Conclusions:
The beauty industry is undergoing a significant transformation, integrating scientific advancements and a holistic view of well-being to cater to the growing consumer demand for longevity-focused products and services. This shift is influenced by both younger and older demographics who are increasingly proactive about their health and aging process.
Implications for Brands (Beauty and Wellness Companies):
Invest in Scientific Research and Development: Focus on incorporating ingredients and technologies with proven longevity benefits.
Target Different Life Stages with Tailored Solutions: Develop products that address the specific needs and priorities of younger and older consumers.
Emphasize Healthspan Benefits: Market products based on their ability to maintain long-term health and vitality, not just address superficial signs of aging.
Embrace Personalization: Utilize technology and data to offer personalized product recommendations and routines.
Foster Collaborations: Partner with companies in the wellness, technology, and scientific research sectors to build consumer trust and credibility.
Implication for Society:
This trend could contribute to a greater societal focus on preventative health measures and a more holistic understanding of beauty that encompasses overall well-being.
Implications for Consumers:
Consumers will have access to a wider range of beauty products and services that offer more than just aesthetic benefits, with a focus on long-term health and vitality. They will also be empowered to make more informed choices based on scientific research and personalized data.
Implication for Future:
The beauty industry will likely see a continued integration of science and technology, with a growing emphasis on personalized and holistic approaches to longevity. Collaboration across sectors will drive innovation and build consumer trust in this evolving market.
Consumer Trend (Name):
"The Proactive Ageless Aspiration"
Consumer Trend (Detailed Description):
This trend describes the consumer desire to not just prevent aging but to actively cultivate long-term vitality and well-being, starting from a younger age. This aspiration involves a proactive and informed approach to health and beauty, utilizing scientific advancements, personalized solutions, and a focus on maintaining optimal physical and mental function throughout life.
Consumer Sub Trend (Name):
"Tech-Enhanced Wellness Journeys"
Consumer Sub Trend (Detailed Description):
This sub-trend highlights the increasing role of technology, particularly wearables and AI-powered platforms, in empowering consumers to track their health, understand their biological status, and make informed decisions about their wellness and beauty routines, driving a shift towards personalized and data-driven approaches.
Big Social Trend (Name):
"The Prioritization of Holistic Well-being"
Big Social Trend (Detailed Description):
Society is increasingly emphasizing the interconnectedness of physical, mental, and emotional health, leading consumers to seek holistic solutions that address overall well-being rather than focusing solely on isolated aspects of health or appearance.
Worldwide Social Trend (Name):
"Global Pursuit of Longevity and Vitality"
Worldwide Social Trend (Detailed Description):
Across the globe, individuals are showing a growing interest in extending their healthy years and maintaining a high quality of life as they age, driving a global market for products and services that support longevity and vitality.
Social Drive (Name):
"Seeking Empowerment and Control Over the Aging Process"
Social Drive (Detailed Description):
The underlying social drive is the human desire to feel empowered and in control of their own aging process, leveraging knowledge, technology, and innovative products to influence their health and well-being as they age.
Learnings for Brands to Use in 2025:
Consumers are shifting their focus to healthspan and long-term well-being.
Younger generations are highly engaged in proactive health measures.
Scientific validation and personalization are increasingly important.
Collaboration across sectors is crucial for building trust and innovation.
Interest in ingredients like NAD+/NMN and urolithin A is growing.
Strategy Recommendations for Brands to Follow in 2025:
Invest in research to substantiate longevity claims and benefits of ingredients.
Develop products and marketing strategies that appeal to both younger and older demographics with tailored messaging.
Integrate technology for personalized assessments and recommendations.
Seek partnerships with scientific institutions, wellness experts, and technology companies.
Clearly communicate the science behind their longevity-focused beauty products.
Final Sentence (Key Concept) Describing Main Trend:
"The Healthspan Beauty Revolution" signifies a transformative shift in the beauty industry, driven by consumers' proactive pursuit of long-term health and vitality, leading to an increasing demand for science-backed, personalized products and collaborative innovations that extend beyond traditional beauty concepts.
What Brands & Companies Should Do in 2025 to Benefit from Trend and How to Do It:
To benefit from "The Healthspan Beauty Revolution" trend in 2025, beauty and wellness companies should prioritize scientific research and development to create innovative products that demonstrably support long-term skin and hair health by targeting the biological mechanisms of aging, while also fostering strategic collaborations with companies in the health, technology, and scientific sectors to build consumer trust and offer personalized, holistic solutions. This can be achieved by:
Increasing Investment in R&D: Dedicate more resources to understanding the science of aging and identifying ingredients and technologies that can effectively promote longevity in skin and hair.
Forming Strategic Partnerships: Collaborate with epigenomics testing companies, biotech firms specializing in ingredients like NAD+ and urolithin A, biohacking experts, and telemedicine platforms to gain scientific credibility and expand their offerings.
Developing Personalized Product Recommendations: Utilize data from health-tracking wearables, AI-powered skin analysis tools, and potentially even at-home testing kits to provide consumers with tailored product recommendations and routines that address their individual biological age and specific longevity goals.
Educating Consumers on Healthspan Benefits: Clearly communicate the science behind their longevity-focused products and educate consumers on the concept of healthspan, emphasizing the long-term benefits for their overall well-being and quality of life, not just immediate cosmetic improvements.
Creating Hybrid Product Offerings: Explore opportunities to offer both topical and ingestible products that work synergistically from the inside and out to support longevity in beauty, such as skincare lines paired with beauty supplements containing ingredients like NAD+ precursors or urolithin A.
Final Note:
Core Trend: The Healthspan Beauty Revolution
Detailed Description: The beauty industry is shifting towards promoting long-term health and vitality, aligning with the focus on "healthspan."
Core Strategy: Invest in Science, Personalization, and Cross-Sector Collaboration
Detailed Description: Brands should prioritize scientific research, personalized solutions, and partnerships with health and technology companies.
Core Industry Trend: The Integration of Beauty, Wellness, and Technology
Detailed Description: The beauty industry is increasingly merging with the wellness and technology sectors to offer more holistic and personalized solutions.
Core Consumer Motivation: Seeking Proactive and Science-Backed Approaches to Aging Well
Detailed Description: Consumers are motivated by the desire to take a proactive and informed approach to maintaining long-term health and vitality.
Final Conclusion:
The future of beauty is inextricably linked with the concept of longevity, and companies that can successfully integrate scientific advancements, personalized technologies, and collaborative partnerships will be at the forefront of this "Healthspan Beauty Revolution," empowering consumers to not only look good but also feel their best for longer.
Core Trend Detailed: The Healthspan Beauty Revolution
Description: This core trend describes the ongoing and significant transformation within the beauty industry, shifting its focus from mere aesthetic improvements to the promotion of long-term health and vitality. This revolution is deeply intertwined with a broader societal emphasis on "healthspan," the concept of maintaining optimal physical and mental well-being throughout an extended lifespan. The trend encompasses the development of innovative skincare, haircare, and beauty supplements that not only target visible signs of aging but also aim to address the underlying biological mechanisms, supported by scientific research, technological advancements, and a growing consumer demand for personalized and holistic approaches to aging well.
Key Characteristics of the Trend (summary):
Focus on Long-Term Health: Moving beyond surface-level beauty to promote overall vitality.
Integration of Science and Technology: Utilizing research and innovations for more effective products.
Personalized Approaches: Tailoring products and routines to individual needs and biological status.
Emphasis on Preventative Measures: Encouraging proactive steps to age well from a younger age.
Collaboration Across Sectors: Beauty, wellness, and technology industries are increasingly working together.
Market and Cultural Signals Supporting the Trend (summary):
Euromonitor's "Healthspan Plans" Trend: Indicates a widespread consumer shift towards proactive health measures.
Increased Interest in Longevity Ingredients: Rising popularity of NAD+, NMN, urolithin A, and other scientifically-backed compounds.
Beauty Industry Events Focusing on Longevity: Mainstreaming of the topic at InCosmetics Global, IMCAS, and AMWC.
L'Oréal's "Prejuvenation" Research: Commitment from a major beauty company to understanding and addressing aging at a biological level.
Use of Wearable Technology: Tracking health metrics to inform personalized beauty and wellness routines.
How the Trend Is Changing Consumer Behavior (summary):
Prioritizing Health Over Just Appearance: Consumers are seeking products that offer both beauty and long-term health benefits.
Becoming More Informed About Ingredients: Increased interest in the scientific evidence behind beauty product claims.
Adopting Proactive Anti-Aging Routines: Starting to use longevity-focused products and practices at a younger age.
Seeking Personalized Solutions: Expecting beauty products to be tailored to their individual needs.
Embracing a Holistic Approach: Considering the impact of diet, lifestyle, and supplements on their beauty and aging process.
Implications Across the Ecosystem (summary):
For Brands (Beauty and Wellness Companies): Need to invest in scientific research, embrace personalization, and foster collaborations to remain competitive in this evolving market.
For Retailers: Should curate product selections that reflect the growing demand for longevity-focused beauty and wellness offerings. Educating consumers about these products will be key.
For Consumers: Will have access to more innovative and scientifically-backed beauty products with a focus on long-term health benefits, empowering them to take a more proactive role in their aging process.
Strategic Forecast: The "Healthspan Beauty Revolution" is expected to continue its rapid growth, with further integration of scientific research, technological advancements, and cross-sector collaborations. Personalized and holistic approaches to beauty and aging well will become increasingly mainstream, driving significant innovation in the beauty and wellness industries.
Final Thought: The shift towards healthspan in beauty reflects a fundamental change in how consumers perceive aging, moving from a focus on cosmetic fixes to a more holistic and proactive approach towards maintaining long-term health and vitality, signaling a future where beauty is intrinsically linked to overall well-being and scientific understanding.
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