Beauty: Miley Cyrus - and the whole of TikTok - have firmly cemented bleached brows as the 'brow trend of '25. So, should you try it?
- InsightTrendsWorld
- Apr 4
- 8 min read
Why it is the topic trending:
Celebrity Endorsement: Miley Cyrus, a prominent celebrity, has been seen sporting bleached eyebrows during awards season, bringing significant visibility and credibility to the trend. Celebrity influence often plays a crucial role in popularizing fashion and beauty trends.
TikTok Popularity: The article explicitly mentions that TikTok is "awash with ultra-blonde arches," indicating widespread adoption and discussion of bleached brows on a major social media platform, making it a trending topic among users and in broader cultural conversations about beauty.
Nostalgia and Trend Recurrence: The article notes that bleached brows were a trend in the past (likely referencing the "barely there" brow trend of the 90s), and their resurgence, potentially with a modern twist, makes it a trending topic as people revisit and reinterpret past styles.
Question of Adoption: The article directly poses the question "Should you try it?", engaging readers and inviting discussion about whether this is a trend they should consider adopting, further contributing to its trending status.
Overview:
The article discusses the resurgence of bleached eyebrows as a significant beauty trend for 2025, largely driven by celebrity influence, particularly Miley Cyrus, and its widespread presence on TikTok. The author reflects on past eyebrow trends and notes the potential staying power of this minimalist look among Gen Z. The article explores the aesthetic appeal of bleached brows, describes how to potentially achieve the look (both professionally and at home), and advises readers to consider their hair color, personal style, and commitment level before trying the trend. A makeup artist also weighs in, emphasizing the bold and "editorial" nature of bleached brows, which requires confidence and can attract attention.
Detailed Findings:
Bleached brows are back in trend for 2025, with Miley Cyrus notably sporting them during awards season.
TikTok is seeing a significant number of users with bleached eyebrows.
The trend aligns with the "barely there" brow look, contrasting with the thick, fluffy brows that have been popular recently.
Miley Cyrus's bleached brows were blonde but still subtly suited her face, unlike more dramatic, high-fashion bleached brows seen on others in the past.
A makeup artist describes bleached brows as a "speedy route to looking much more editorial and fashion-y," requiring confidence and potentially attracting attention.
The decision to try bleached brows depends on individual factors like hair color, personal style, and commitment.
Professional bleaching at a salon is recommended for safety.
However, the article mentions that it is theoretically possible to bleach brows at home using standard face bleach, with precautions like protecting the surrounding skin with Vaseline and bleaching in stages.
Achieving the desired blonde color from dark brown may require multiple applications of bleach.
Aftercare for bleached brows is important, involving nourishing oils or creams to combat dryness.
If one changes their mind, it can take 6-8 weeks for natural brow hair to grow back.
The trend is described as cool but requiring confidence and commitment.
Key Takeaway:
Bleached eyebrows, popularized by celebrities and TikTok, are emerging as a key beauty trend for 2025, offering a minimalist yet bold and editorial look that requires confidence and commitment, with professional bleaching recommended for safety.
Main Trend:
The Return of the Minimalist Brow: Bleached and Barely There.
Description of the Trend (please name it):
The Return of the Minimalist Brow: Bleached and Barely There describes the shift in eyebrow trends towards a lighter, less defined look, characterized by bleached eyebrows that appear almost invisible or "barely there." This marks a departure from the recent popularity of thick, dark, and bold brows, signaling a cyclical nature of beauty trends where a more subtle and sometimes unconventional aesthetic gains favor, often associated with a high-fashion or editorial style.
What is consumer motivation:
Consumer motivation for trying the bleached brow trend includes:
Seeking a Modern and Edgy Look: Bleached brows offer a distinct and often fashion-forward aesthetic that can make a statement.
Embracing a Minimalist Aesthetic: This trend aligns with a broader movement towards less makeup or a more natural, "clean girl" look in some interpretations.
Experimentation and Trend Following: Some consumers are motivated by the desire to try new and trending beauty looks, especially those popularized by celebrities and social media.
Standing Out: Bleached brows are still somewhat unconventional in mainstream beauty, so they can be a way to look unique and different.
What is driving trend:
Celebrity Influence: Miley Cyrus's adoption of bleached brows has undoubtedly contributed significantly to its popularity and visibility.
Social Media (TikTok): The widespread presence of bleached brows on TikTok indicates strong adoption and influence among a younger demographic.
Trend Cycle: Beauty trends are often cyclical, and the pendulum is swinging away from bold brows towards a more minimalist approach.
Aesthetic Shift: There may be a broader cultural shift towards valuing a more ethereal, high-fashion, or even slightly androgynous look that bleached brows can contribute to.
What is motivation beyond the trend:
Beyond simply following a trend, bleached brows might appeal to:
A Desire for Transformation: Bleaching eyebrows can drastically change one's appearance, offering a sense of reinvention.
A Rejection of Conventional Beauty Standards: The unconventional nature of bleached brows can be seen as a way to challenge traditional beauty norms.
Description of consumers the article is referring to (what is their age?, what is their gender? What is their income? What is their lifestyle):
The article primarily refers to:
Gen Z: Mentioned as the demographic currently favoring this trend, suggesting an age range of approximately 10-25 in 2025.
Millennials: The author identifies as a millennial who has experienced previous brow trends, suggesting a contrast with the current Gen Z trend adoption. Age range approximately 26-43 in 2025.
Beauty Enthusiasts: Individuals who are interested in and follow beauty and makeup trends.
Followers of Celebrity Style: People who are influenced by the beauty looks of celebrities like Miley Cyrus.
The article does not specify gender preferences, implying the trend is relevant to anyone interested in makeup and beauty. Income and lifestyle are not directly addressed, but it can be inferred that these are consumers who are engaged with social media and popular culture and are willing to experiment with their appearance.
Conclusions:
The article concludes that bleached eyebrows are emerging as a strong beauty trend for 2025, driven by celebrity endorsement and social media influence, offering a minimalist yet bold look that requires consideration of individual factors and a commitment to the process.
Implications for brands:
Makeup Brands: May see increased demand for brow bleaching products or subtle brow enhancers to complement the look.
Salons and Beauty Professionals: Should be prepared for clients requesting brow bleaching services and offer safe and effective treatments.
Beauty Influencers and Media: Will likely continue to cover and showcase this trend, influencing consumer adoption.
Implication for society:
Shifting Beauty Standards: This trend reflects the ever-evolving nature of beauty standards and what is considered fashionable.
Increased Experimentation with Appearance: The boldness of bleached brows might encourage more people to experiment with unconventional beauty looks.
Implications for consumers:
New Beauty Option: Provides a different way to style and frame the face.
Requires Commitment and Upkeep: Bleaching brows is not a temporary change and requires maintenance or waiting for regrowth.
Potential for DIY or Professional Services: Consumers have options for how to achieve the look, each with its own risks and benefits.
Implication for Future:
The bleached brow trend may become more mainstream throughout 2025, influencing makeup styles and potentially leading to other "barely there" beauty trends. However, as with all trends, its longevity remains to be seen.
Consumer Trend (name, detailed description):
The Rise of Subversive Beauty: This trend describes the adoption of beauty looks that intentionally deviate from traditionally accepted or mainstream aesthetics, often seen as bold, edgy, or unconventional, such as bleached eyebrows.
Consumer Sub Trend (name, detailed description):
TikTok-Driven Beauty Cycles: This sub-trend highlights the significant influence of the social media platform TikTok in rapidly accelerating and popularizing beauty trends, leading to fast-paced trend cycles and widespread adoption among younger demographics.
Big Social Trend (name, detailed description):
The Fluidity of Beauty Norms: This broad social trend reflects the increasingly flexible and individualistic nature of beauty standards, where a wider range of looks and styles are embraced and celebrated, allowing for more personal expression.
Worldwide Social Trend (name, detailed description):
Global Beauty Trend Convergence: Beauty trends often transcend geographical boundaries, with trends like bleached brows gaining traction globally through social media and celebrity influence.
Social Drive (name, detailed description):
The Desire for Self-Expression and Individuality: Beauty choices are often a form of self-expression, and trends like bleached brows can appeal to those wanting to showcase their individuality and stand out.
Learnings for brands to use in 2025 (bullets, detailed description):
Monitor Social Media Trends Closely: Platforms like TikTok are key indicators of emerging beauty trends and can inform product development and marketing.
Embrace Bold and Experimental Looks: Consumers, especially younger generations, are often open to trying unconventional beauty trends.
Provide Educational Content: Offer guidance and safety advice for consumers attempting bolder beauty trends like bleaching.
Collaborate with Trendsetters: Partner with celebrities and social media influencers who are embracing emerging trends to reach a wider audience.
Strategy Recommendations for brands to follow in 2025 (bullets, detail description):
Develop Products for the Trend (Safely): Consider launching or highlighting products that can help consumers safely achieve or complement the bleached brow look, such as brow gels, concealers, or at-home safe bleaching kits with clear instructions.
Create Influencer Campaigns: Partner with beauty influencers on TikTok and other platforms to showcase the trend and demonstrate how to achieve it.
Offer In-Salon Services: For salons, train staff on safe and effective brow bleaching techniques to cater to the anticipated demand.
Create Content Showcasing Versatility: Demonstrate how bleached brows can be styled in various ways to appeal to different personal styles.
Final sentence (key concept) describing main trend from article (which is a summary of all trends specified):
Bleached eyebrows have re-emerged as a defining beauty trend for 2025, driven by celebrity influence and TikTok popularity, signaling a return to a more minimalist yet bold approach to brow styling.
What brands & companies should do in 2025 to benefit from trend and how to do it:
Beauty brands and companies in 2025 can benefit from the bleached brow trend by:
Acknowledging and Engaging with the Trend: Recognize the growing popularity of bleached brows and incorporate it into their marketing and content strategies. This could involve featuring models with bleached brows in campaigns or creating social media content showcasing the trend.
Providing Safe and Accessible Solutions: Offer products or services that cater to consumers interested in trying the trend safely. This might include highlighting gentle brow bleaching products with clear instructions for at-home use or promoting professional brow bleaching services in salons.
Collaborating with Influencers: Partner with beauty influencers who are already embracing the bleached brow look on platforms like TikTok and Instagram to demonstrate different ways to style and wear the trend, reaching a wider and more engaged audience.
Final Note:
Core Trend:
Name: The Return to Barely-There Brows
Detailed Description: A significant shift in eyebrow fashion moving towards a lighter, less defined appearance, with bleached brows being a key manifestation of this trend, contrasting with the previous dominance of bold, full brows.
Core Strategy:
Name: Embrace and Educate on Bold Minimalism
Detailed Description: Beauty brands should acknowledge and embrace this bold minimalist trend, providing both products and educational content that guides consumers on how to safely achieve and style bleached brows.
Core Industry Trend:
Name: Social Media as the Trend Accelerator
Detailed Description: The beauty industry continues to be heavily influenced by social media platforms like TikTok, which play a crucial role in rapidly disseminating and popularizing trends like bleached brows.
Core Consumer Motivation:
Name: Experimentation and Edgy Self-Expression
Detailed Description: Consumers are motivated by a desire to experiment with their beauty looks and to express a more edgy or fashion-forward aesthetic through trends like bleached brows.
Final Conclusion: The bleached brow trend for 2025 signifies a notable shift in beauty standards, and brands that are agile in responding to social media-driven trends and providing consumers with safe and effective ways to participate will likely find success.
Core Trend Detailed:
Name: The Return to Barely-There Brows
Detailed Summary of the Core Trend: The core trend of The Return to Barely-There Brows marks a significant shift in eyebrow aesthetics, moving away from the prominent, full, and dark brows that have been fashionable for several years. This trend is characterized by a preference for a lighter, less defined look, with bleached eyebrows taking center stage. This style creates a subtle, sometimes ethereal, or high-fashion appearance by making the brows appear almost invisible or significantly lighter than the natural hair color. This trend is driven by a combination of celebrity influence, notably Miley Cyrus, and widespread adoption and visibility on social media platforms like TikTok, indicating a cyclical nature in beauty trends as minimalist styles from the past resurface and are reinterpreted for a contemporary audience.
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