Beauty: 6 beauty-from-within innovations spotted at In-Cosmetics Global 2025
- InsightTrendsWorld
- 5 days ago
- 12 min read
Why it is the topic trending:
Convergence of Beauty and Wellness:Â The increasing recognition that internal health significantly impacts external appearance (skin, hair, nails) is driving the beauty industry towards a holistic approach encompassing both topical treatments and nutritional interventions.
Growing Consumer Awareness:Â Consumers are becoming more informed about the link between diet, nutrition, and their physical appearance, actively seeking solutions that address beauty concerns from the inside out.
Industry Innovation:Â The In-Cosmetics Global 2025 event serves as a platform for showcasing the latest scientific advancements and ingredient innovations in the beauty-from-within category, highlighting its dynamic and evolving nature.
Market Growth:Â The article explicitly mentions the significant market size ($7.5 billion) and projected annual growth rate (over 6%) of the 'interior beauty market', indicating its increasing economic importance and appeal to both consumers and the industry.
Demand for Holistic Skincare:Â There is a rising consumer interest in skincare that goes beyond surface-level treatments, with a focus on holistic approaches that consider the impact of internal nutrition.
Overview: This article reports on six key ingredient innovations in the beauty-from-within sector that were showcased at the In-Cosmetics Global 2025 show in Amsterdam. These innovations highlight the latest advancements in using ingestible ingredients to improve skin, hair, and nail health. The article covers ingredients derived from microalgae, wheat, rose and melon, pomegranate, keratin, and konjac, detailing their claimed benefits and the scientific basis behind them.
Detailed findings:
High-Purity Microalgae (Arborea):Â Utilizes solar-powered technology to create sustainable nutricosmetic ingredients and natural colors from carbon dioxide. Microalgae is rich in bioactive nutrients beneficial for both supplements and topical cosmetics.
Wheat-Based Ceramides (Newonat):Â Multifunctional powder for cosmetics (moisturizing, anti-aging) and nutricosmetics (soothing dry skin, anti-aging). Clinical studies suggest improvement in dry skin conditions.
Skin-Brightening Rose and Melon Mix (Robertet):Â Ingestible derived from Damask rose and cantaloupe melon, claiming to brighten and even skin tone with antioxidant benefits. Clinical studies on women showed increased skin antioxidant power and beauty benefits. The 'interior beauty market' is valued at $7.5 billion with over 6% annual growth.
Pomegranate Peel Powder (VMP Chemiekontor):Â Contains Ganirin, a botanical extract rich in ellagic acids (punicalagin), offering soothing, anti-inflammatory, and antioxidant benefits for both topical and ingestible products.
Digestible and Bioactive Keratin Blend (Keraplast):Â keraGEN-IV blend of digestible keratins rich in cysteine/cysteic acid, stimulating collagen IV and VII production to reduce wrinkles and strengthen hair and nails. Works synergistically with dietary collagen.
Konjac Extract (Vidya Europe):Â Skincera, made in Japan from Amorphophallus konjac, rich in ceramides. In vitro studies show it preserves skin structure and reduces melanin production. Dietary supplement form is effective in reducing skin dryness and dark spots.
Key takeaway: The beauty-from-within category is experiencing significant innovation with new ingredients derived from natural sources, supported by scientific research, aiming to address beauty concerns holistically through ingestible products that offer various benefits for skin, hair, and nails.
Main trend: "Holistic Beauty Through Nutritional Innovation"Â - The beauty industry is increasingly embracing the concept that beauty starts from within, driving innovation in ingestible ingredients backed by scientific evidence to enhance skin, hair, and nail health.
Description of the trend (please name it): The "Holistic Beauty Through Nutritional Innovation" trend signifies a fundamental shift in the beauty industry's approach to product development and consumer solutions. It moves beyond solely relying on topical applications and recognizes the significant impact of internal nutrition on external appearance. This trend is characterized by the development and incorporation of scientifically-backed, ingestible ingredients into beauty products, often in the form of supplements or fortified foods and beverages. These ingredients target various aspects of beauty, including skin hydration, anti-aging, brightening, and the health of hair and nails. The focus is on a comprehensive approach to beauty that addresses the root causes of concerns from within the body.
What is consumer motivation: The primary consumer motivations driving the beauty-from-within trend are:
Desire for Holistic Skincare:Â Consumers are seeking more comprehensive and effective solutions for their beauty concerns that go beyond surface treatments.
Increased Awareness of Internal Health Impact:Â A growing understanding of the link between nutrition and appearance motivates consumers to explore ingestible beauty products.
Demand for Efficacy and Scientific Proof:Â Consumers are increasingly looking for beauty products, including ingestibles, that are supported by scientific research and clinical studies demonstrating their effectiveness.
Preference for Natural and Reassuring Ingredients:Â There's a rising demand for ingredients with clear origins and perceived naturalness, which resonates with health-conscious consumers.
What is driving trend: Several factors are driving the "Holistic Beauty Through Nutritional Innovation" trend:
Scientific Advancements:Â Ongoing research and development are uncovering new ingredients and formulations that can effectively target beauty concerns from within.
Technological Innovation:Â Advancements in extraction, processing, and delivery methods are making new and more potent beauty-from-within ingredients accessible.
Growing Beauty and Wellness Convergence:Â The increasing overlap between the beauty and wellness industries is fostering the development of products that address both aspects simultaneously.
Consumer Demand for Multifunctional Products:Â Ingredients and products that offer multiple beauty benefits are highly appealing to consumers.
Marketing and Communication:Â Effective marketing that highlights the science, efficacy, and holistic benefits of beauty-from-within products is driving consumer interest.
What is motivation beyond the trend: Beyond the core motivations of holistic beauty and scientific efficacy, other factors may motivate consumers:
Convenience:Â Ingestible beauty products can be easily incorporated into daily routines.
Proactive Approach to Aging:Â Some consumers see beauty-from-within as a way to proactively combat the signs of aging.
Addressing Specific Concerns:Â Certain ingredients target specific beauty issues like dry skin, uneven tone, or hair thinning.
Description of consumers article is referring to (what is their age?, what is their gender? What is their income? What is their lifestyle): The article primarily refers to consumers within the beauty industry who are increasingly aware of the connection between internal nutrition and external appearance. While the article doesn't explicitly define specific demographics in terms of age, gender, income, or lifestyle, we can infer the following:
Age:Â Likely a broad range, but with a potential skew towards adults concerned about maintaining their appearance and addressing signs of aging.
Gender:Â The Robertet study focused on women, indicating they are a significant consumer group. However, the overall trend likely appeals to both men and women interested in beauty and wellness.
Income:Â Likely spans various income levels, as the desire for beauty and wellness is widespread. However, the focus on efficacy and scientific backing might suggest a consumer base that is willing to invest in products perceived as high-quality and effective.
Lifestyle:Â Likely includes individuals who are health-conscious, interested in wellness trends, and proactive about their beauty regimen. They are likely seeking convenient and effective solutions that fit into their daily lives.
Conclusions: The beauty-from-within category is experiencing a surge of innovation, driven by the growing understanding of the link between nutrition and appearance. Companies are leveraging natural ingredients and scientific advancements to create ingestible products that offer a holistic approach to beauty. This trend is fueled by increasing consumer awareness, demand for efficacy, and a desire for natural and trustworthy solutions. The significant market growth indicates a strong future for this segment within the broader beauty industry.
Implications for brands:
Investment in Research and Development:Â Brands need to prioritize R&D to identify and develop innovative, scientifically-backed beauty-from-within ingredients and formulations.
Emphasis on Transparency and Origin:Â Consumers are looking for reassurance, so brands should be transparent about the sourcing, production, and scientific validation of their ingredients.
Clear Communication of Benefits:Â Marketing efforts should clearly articulate the specific benefits and mechanisms of action of their beauty-from-within products, supported by scientific evidence.
Integration with Topical Products:Â Brands can consider developing synergistic product lines that combine topical and ingestible solutions for a more comprehensive approach to beauty.
Education and Content Marketing:Â Educating consumers about the science and benefits of beauty-from-within through informative content can build trust and drive adoption.
Implication for society:
Increased Focus on Holistic Health:Â This trend encourages a more holistic view of beauty, linking it to overall health and well-being rather than just external treatments.
Demand for Sustainable Practices:Â The example of Arborea highlights the potential for beauty innovations to incorporate sustainable practices, such as utilizing solar power and reducing reliance on farmland.
Empowerment Through Knowledge:Â As consumers become more informed about the science behind beauty, they are empowered to make more conscious choices about their health and beauty routines.
Implications for consumers:
More Comprehensive Beauty Solutions:Â Consumers gain access to a wider range of products that address beauty concerns from the inside out, potentially leading to more effective and long-lasting results.
Increased Awareness of Nutrition's Role:Â This trend encourages consumers to consider the impact of their diet and nutrition on their appearance.
Need for Informed Choices:Â Consumers need to be discerning and look for products with scientific backing and transparent information to make informed choices within this growing category.
Implication for Future:
Continued Growth and Innovation:Â The beauty-from-within category is expected to continue its strong growth trajectory with ongoing advancements in science and technology leading to more innovative ingredients and product formats.
Personalized Nutrition for Beauty:Â Future developments may see more personalized beauty-from-within solutions tailored to individual needs and concerns based on genetics, lifestyle, and other factors.
Integration with Technology:Â We might see integration of beauty-from-within products with wearable technology or apps to track progress and optimize results.
Consumer Trend (name, detailed description): "Inside-Out Beauty Focus": Consumers are increasingly adopting a mindset that beauty is not just skin deep and are actively seeking solutions that nourish and enhance their appearance from within through diet, supplements, and other ingestible products. This trend reflects a proactive and holistic approach to beauty and wellness.
Consumer Sub Trend (name, detailed description): "Science-Backed Beauty Ingestion": Consumers within the beauty-from-within trend are particularly interested in products and ingredients that are supported by scientific research, clinical studies, and demonstrable evidence of their efficacy. They are moving beyond anecdotal evidence and seeking credible proof of the benefits of ingestible beauty solutions.
Big Social Trend (name, detailed description): "The Blurring of Lines Between Beauty and Wellness": The traditional boundaries between the beauty and wellness industries are becoming increasingly blurred. Consumers are recognizing the interconnectedness of internal health and external appearance, leading to a demand for integrated solutions that address both aspects.
Worldwide Social Trend (name, detailed description): "Global Interest in Holistic Well-being": The trend of seeking holistic approaches to health and well-being is a global phenomenon. This includes recognizing the impact of nutrition on various aspects of health, including beauty, and is evident across different cultures and regions.
Social Drive (name, detailed description): "Self-Care and Enhancement": The underlying social drive is the desire for self-care and self-enhancement. Consumers are motivated to invest in products and practices that make them feel good and look their best, and beauty-from-within aligns with this desire by offering a way to nourish and improve oneself from the inside out.
Learnings for brands to use in 2025 (bullets, detailed description):
Prioritize Scientific Validation:Â Ensure product claims are backed by robust scientific evidence, including clinical studies, and clearly communicate these findings to consumers.
Focus on Ingredient Transparency:Â Provide detailed information about the origin, sourcing, and manufacturing processes of ingredients to build consumer trust.
Develop Multifunctional Formulas:Â Explore opportunities to create beauty-from-within products that offer multiple benefits, such as addressing skin hydration, anti-aging, and hair health simultaneously.
Leverage Natural and Sustainable Ingredients:Â Consumers are increasingly drawn to natural and sustainably sourced ingredients, which can be a key differentiator for brands.
Educate Through Content:Â Invest in creating informative and engaging content that explains the science behind beauty-from-within and the specific benefits of their products.
Strategy Recommendations for brands to follow in 2025 (bullets, detail description):
Increase Investment in Nutricosmetic R&D:Â Dedicate resources to exploring and developing innovative ingestible beauty ingredients and formulations.
Build Partnerships with Scientific Institutions:Â Collaborate with universities and research organizations to conduct clinical trials and validate product efficacy.
Develop Clear and Compelling Marketing Narratives:Â Craft marketing messages that effectively communicate the science, benefits, and unique selling propositions of their beauty-from-within products.
Explore Diverse Product Formats:Â Consider offering beauty-from-within ingredients in various formats such as capsules, powders, gummies, and fortified foods/beverages to cater to different consumer preferences.
Strengthen Digital Presence and E-commerce Capabilities:Â As consumers increasingly research and purchase health and beauty products online, a strong digital presence is crucial for reaching the target audience.
Final sentence (key concept) describing main trend from article (which is a summary of all trends specified): The primary direction in beauty for 2025 involves a significant movement towards holistic solutions, where nutritional innovation plays a crucial role in enhancing beauty from within, driven by scientific advancements and increasing consumer awareness.
What brands & companies should do in 2025 to benefit from trend and how to do it: To capitalize on the "Holistic Beauty Through Nutritional Innovation" trend in 2025, brands and companies in the beauty and wellness sectors should:
Invest in Research and Validation:Â Conduct thorough research on potential beauty-from-within ingredients and ensure their efficacy is scientifically validated through clinical trials. This builds credibility and consumer trust.
Prioritize Ingredient Quality and Transparency:Â Source high-quality, natural, and sustainable ingredients and be transparent about their origin and production processes. Clearly communicate this information to consumers through labeling and marketing materials.
Develop Innovative Formulations:Â Create unique and effective beauty-from-within formulations that address specific consumer needs and preferences, considering various delivery formats.
Educate and Engage Consumers:Â Develop educational content (e.g., blog posts, social media campaigns, webinars) that explains the science behind beauty-from-within and the benefits of their specific products. Engage with consumers online to answer questions and build a community around their brand.
Form Strategic Partnerships:Â Collaborate with nutritionists, dermatologists, and wellness experts to endorse their products and lend credibility. Partner with retailers that align with their brand values and target consumer base.
Final note:
Core Trend:
Name:Â Holistic Beauty Through Nutritional Innovation
Detailed Description:Â The beauty industry is undergoing a transformation that emphasizes the role of internal nutrition in achieving and maintaining external beauty. This involves the development and marketing of ingestible products with scientifically-backed ingredients that target skin, hair, and nail health from within.
Core Strategy:
Name:Â Science-Based Transparency and Education
Detailed Description:Â Brands should prioritize scientific validation of their beauty-from-within products and be transparent about their ingredients and sourcing. They should also invest in educating consumers about the benefits and mechanisms of action of these products to build trust and drive adoption.
Core Industry Trend:
Name:Â Beauty and Wellness Convergence
Detailed Description:Â The increasing integration of the beauty and wellness industries is a significant trend. Consumers are viewing beauty as an aspect of overall well-being, leading to a demand for products that address both internal and external health.
Core Consumer Motivation:
Name:Â Efficacy and Naturalness in Beauty
Detailed Description:Â Consumers are primarily motivated by the desire for beauty solutions that are effective and derived from natural sources. They are seeking products that offer tangible results and align with their health and wellness values.
Final Conclusion: The beauty-from-within sector is poised for continued growth, driven by scientific innovation and a consumer desire for holistic and effective beauty solutions. Brands that prioritize research, transparency, and consumer education will be best positioned to succeed in this evolving market.
Core Trend Detailed: Holistic Beauty Through Nutritional Innovation
Description:Â This trend signifies a fundamental shift in how the beauty industry and consumers approach beauty and self-care. It moves beyond the traditional focus on topical products and embraces the idea that internal health and nutrition play a crucial role in external appearance. The "Holistic Beauty Through Nutritional Innovation" trend involves the increasing development, marketing, and consumption of ingestible products, such as supplements, powders, and fortified foods, that are formulated with ingredients scientifically shown to improve the health and appearance of skin, hair, and nails. This trend is driven by a growing consumer understanding of the mind-body connection and a desire for more comprehensive and effective beauty solutions that work from the inside out.
Key Characteristics of the Trend (summary):
Internal Approach to Beauty:Â Focus on nourishing the body from within to enhance external appearance.
Science-Driven Innovation:Â Emphasis on ingredients with scientific backing and proven efficacy.
Convergence of Beauty and Wellness:Â Reflects the growing integration of health and beauty practices.
Consumer Demand for Efficacy:Â Driven by consumers seeking noticeable and lasting results.
Natural and Sustainable Focus:Â Growing preference for ingredients that are natural, sustainably sourced, and transparently produced.
Market and Cultural Signals Supporting the Trend (summary):
Significant Market Growth:Â The 'interior beauty market' is substantial and experiencing robust growth, indicating strong consumer demand.
Industry Investment:Â The presence of numerous innovative ingredients at In-Cosmetics Global 2025 demonstrates the industry's commitment to this category.
Consumer Awareness:Â Increased consumer knowledge about the impact of nutrition on skin, hair, and nail health is fueling demand.
Holistic Health Movement:Â The broader cultural trend towards holistic health and well-being aligns perfectly with beauty-from-within.
How the Trend Is Changing Consumer Behavior (summary):
Seeking Ingestible Solutions:Â Consumers are actively looking for and incorporating ingestible beauty products into their routines.
Prioritizing Ingredient Knowledge:Â They are becoming more educated about the ingredients in their beauty products, both topical and ingestible.
Demanding Scientific Evidence:Â Consumers expect brands to provide scientific proof of the effectiveness of their beauty-from-within offerings.
Integrating Beauty with Wellness:Â Beauty routines are increasingly seen as part of a larger wellness regimen that includes diet, exercise, and mental health.
Implications Across the Ecosystem (For Brands and CPGs, For Retailers, For Consumers, summary):
For Brands and CPGs:Â Opportunity to innovate with new formulations, emphasize scientific backing in marketing, and potentially expand into new product categories bridging beauty and nutrition.
For Retailers:Â Need to adapt store layouts and online platforms to accommodate and effectively market beauty-from-within products, potentially creating dedicated sections or integrating them within health and wellness areas.
For Consumers:Â Access to more comprehensive and potentially effective beauty solutions, increased focus on the link between diet and appearance, and a need to become more informed about product ingredients and scientific claims.
Strategic Forecast:Â The "Holistic Beauty Through Nutritional Innovation" trend is poised for continued expansion and evolution. We can expect to see more sophisticated formulations, personalized approaches to beauty nutrition, and further integration with technology and other wellness practices. The demand for transparency, sustainability, and scientific validation will likely intensify, shaping the future of the beauty industry.
Final Thought:Â The future of beauty increasingly lies in understanding and leveraging the power of internal nourishment to enhance external radiance, marking a significant shift towards a more holistic and scientifically informed approach to self-care.
