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Insight of the Day: The power of passions: Tapping into consumers' emotional bonds

InsightTrendsWorld

Oct 83 min read

Insight of the Day: The power of passions: Tapping into consumers' emotional bonds

Findings: The article highlights that emotions drive 92% of consumer decisions, making emotional connections crucial for brand success....

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Insight of the Day: Emotional consumption among Chinese Gen Zers to become new trend

InsightTrendsWorld

Oct 83 min read

Insight of the Day: Emotional consumption among Chinese Gen Zers to become new trend

Findings: The article highlights a shift among Gen Z consumers in China, who are increasingly motivated by emotional satisfaction and...

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Insight of the Day: Public splashes out on mood-boosting small luxuries in ‘sweet treat economy’

InsightTrendsWorld

Sep 42 min read

Insight of the Day: Public splashes out on mood-boosting small luxuries in ‘sweet treat economy’

Summary Despite a gloomy economic outlook and predictions of tax rises, UK consumer spending on small luxuries like baked goods and...

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