trends: (un) loyalty | InsightTrendsWorld

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InsightTrendsWorld

3 days ago5 min read

Insight of the Day: Brand loyalty is down from 2022 levels, study finds

Summary: Detailed Findings Declining Brand Loyalty Overall Only 7 in 10 consumers say they feel loyal to specific brands, retailers, or...

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Insight of the Day: Understanding Consumer Loyalty in a Rapidly Evolving Sports Industry

InsightTrendsWorld

Nov 263 min read

Insight of the Day: Understanding Consumer Loyalty in a Rapidly Evolving Sports Industry

Findings: Emotional connection remains central to fan loyalty, but modern loyalty programs are evolving toward personalization and...

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Insight of the Day: 1 in 8 Customer Experiences Is “Bad”

InsightTrendsWorld

Nov 253 min read

Insight of the Day: 1 in 8 Customer Experiences Is “Bad”

Findings: Customer Experience (CX) Failure Rate : Globally, 12% of customer experiences are considered “very poor.” Industry Performance...

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InsightTrendsWorld

Nov 143 min read

Insight of the Day: From brand loyalty to smell – What shapes US consumer’s hair care choices?

Findings : Brand loyalty and scent are major factors shaping U.S. consumers' choices for hair care products. Dove leads in brand...

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Insight of the Day: Customers Increasingly Staying Quiet About Poor Experiences

InsightTrendsWorld

Nov 133 min read

Insight of the Day: Customers Increasingly Staying Quiet About Poor Experiences

Findings: Consumer trust in brand information is crucial, with 61% of surveyed consumers prioritizing trust in information provided by...

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Insight of the Day: Research from the Loyalty Science Lab Shows Ideological Alignment Influences Consumer Choices

InsightTrendsWorld

Nov 73 min read

Insight of the Day: Research from the Loyalty Science Lab Shows Ideological Alignment Influences Consumer Choices

Findings A new study by the Loyalty Science Lab reveals that consumer loyalty is increasingly influenced by political and social values,...

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Insight of the Day: Why fast-food chains and big brands love loyalty programs

InsightTrendsWorld

Nov 23 min read

Insight of the Day: Why fast-food chains and big brands love loyalty programs

Findings: Fast-food and retail chains are increasingly relying on loyalty programs to retain customers and drive sales amid economic...

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InsightTrendsWorld

Oct 43 min read

Insight of the Day: The Loyalty Game: Key Strategies Driving Brand Success

Findings : Point-based and tiered loyalty programs continue to dominate the loyalty space, with 77% of the 100 tracked brands offering...

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Insight of the Day: Americans Are Least Loyal to Their Carmakers

InsightTrendsWorld

Aug 272 min read

Insight of the Day: Americans Are Least Loyal to Their Carmakers

Findings: A recent Statista Consumer Insights survey revealed that nearly half of Americans are likely or very likely to change their car...

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Insight of the Day: 53% of Grocery Shoppers Are More Loyal to Merchants Than Products

InsightTrendsWorld

Aug 62 min read

Insight of the Day: 53% of Grocery Shoppers Are More Loyal to Merchants Than Products

Key Findings: Pharmaceutical Loyalty: Consumers are primarily loyal to specific pharmaceutical products (61%), prioritizing efficacy and...

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Insight of the Day: Are emotional loyalty strategies more effective than transactional approaches?

InsightTrendsWorld

Jul 42 min read

Insight of the Day: Are emotional loyalty strategies more effective than transactional approaches?

Findings: The loyalty landscape in the Asia-Pacific (APAC) region is shifting from transactional to emotional strategies. Customers are...

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Insight of the Day: How Often Are Consumers Looking for New Products Rather Than the Same Brands?

InsightTrendsWorld

Jun 292 min read

Insight of the Day: How Often Are Consumers Looking for New Products Rather Than the Same Brands?

Findings: Satisfaction with Product Selection: 62% of US consumers feel there are enough product choices in most categories. Desire for...

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Insight of the Day: Consumers Are Tired of Merchant Surcharges and Tipflation

InsightTrendsWorld

Jun 271 min read

Insight of the Day: Consumers Are Tired of Merchant Surcharges and Tipflation

Findings: Merchant steering, where retailers offer discounts for using specific payment methods, is not as common as expected. Consumers...

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Insight of the Day: Around 1 in 2 Thai consumers likely to switch beauty brands

InsightTrendsWorld

Jun 262 min read

Insight of the Day: Around 1 in 2 Thai consumers likely to switch beauty brands

Thai Beauty Consumers: A Shifting Landscape Findings: Lack of Brand Loyalty: Nearly half of Thai consumers are willing to switch beauty...

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Insight of the Day: Gen Z, millennials less interested in loyalty travel

InsightTrendsWorld

Jun 71 min read

Insight of the Day: Gen Z, millennials less interested in loyalty travel

Key Takeaways: Younger Travelers Less Engaged with Loyalty Programs: Gen Z and millennials are less likely to enroll in or remain loyal...

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Insight of the Day: Survey shows generational and gender differences in how Americans vacation

InsightTrendsWorld

Jun 62 min read

Insight of the Day: Survey shows generational and gender differences in how Americans vacation

Findings: 76% of Americans plan to travel in the next 12 months, with 56% opting for air travel. Travel patterns vary by gender and...

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Insight of the Day: Are today’s consumers loyal to pet food brands?

InsightTrendsWorld

Jun 12 min read

Insight of the Day: Are today’s consumers loyal to pet food brands?

Findings: Consumer willingness to switch brands for lower prices is increasing due to economic pressures. Private label products are...

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Insight of the Day: Consumers want more from digital product passports

InsightTrendsWorld

May 281 min read

Insight of the Day: Consumers want more from digital product passports

A recent survey of luxury consumers by Authentique revealed that consumers want more than just sustainability data from digital product...

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Insight of the Day: Over 50% of MEA consumers in loyalty programmes want freebies

InsightTrendsWorld

May 201 min read

Insight of the Day: Over 50% of MEA consumers in loyalty programmes want freebies

Over 50% of MEA Consumers in Loyalty Programs Want Freebies - Euromonitor International Key Points: Consumer Preferences: More than 50%...

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Insight of the Day: What consumers want from gift card loyalty incentives

InsightTrendsWorld

May 151 min read

Insight of the Day: What consumers want from gift card loyalty incentives

Consumers are highly motivated by gift card loyalty incentives, with 80% indicating that such incentives influence their shopping...

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