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Consumer & Business Insights
You arrived in the realm of Insights and Trends. InsightTrendsWorld mission is to deliver ideas for your business, to boldly go together where no one has gone in the land of information. You will find daily updates on new surveys,studies,research, insights and trends around the world.
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InsightTrendsWorld
3 days ago7 min read
Insight of the Day: Heinz advertises its Canadian-ness as consumers contemplate a U.S. product boycott
Overview: Heinz Canada launched an ad campaign highlighting its "Made in Canada" credentials after Prime Minister Justin Trudeau...
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InsightTrendsWorld
Jan 104 min read
Insight of the Day: To Snake or not to Snake? Luxury brands unveil CNY campaigns
Detailed Findings: The article examines how luxury brands are approaching Chinese New Year (CNY) campaigns during the Year of the Snake....
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InsightTrendsWorld
Dec 19, 20248 min read
Insight of the Day: Starbucks Has a Pumpkin Spice Latte Problem in China
Detailed Findings: Starbucks Losing Ground in China: Â Starbucks is facing intense competition in China from local coffee and tea chains...
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InsightTrendsWorld
Dec 11, 20243 min read
Insight of the Day: Step aside, algorithms: Gen Z and Millennials are discovering local brands on foot
Detailed Findings: Shift to IRL Discovery: 90% of young US consumers discover local businesses by exploring their neighborhoods,...
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InsightTrendsWorld
Nov 29, 20243 min read
Insight of the Day: SIBA’s indie beer campaign: What difference will it make?
Findings Campaign Objective : The Society of Independent Brewers and Associates (SIBA) launched a campaign to help consumers identify...
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InsightTrendsWorld
Nov 21, 20244 min read
Insight of the Day: NMI Survey Finds 78% of Consumers Would Pay More to Support Small Businesses, but Flexible Payments are Key to Winning Customer Loyalty
Summary NMI’s survey highlights the strong emotional and practical factors driving consumer support for small businesses, particularly...
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InsightTrendsWorld
Nov 14, 20243 min read
Insight of the Day: Defend the product!’ How the French keep their artisan food culture alive
Findings : France’s dedication to artisan food culture is upheld by festivals, producer guilds, and strict regulations that protect the...
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InsightTrendsWorld
Nov 11, 20242 min read
Insight of the Day: The future of food: Unveiling eight game-changing culinary trends
Findings: The Worldchefs Congress 2024, led by Unilever Food Solutions (UFS), introduced eight influential culinary trends: Flavour...
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InsightTrendsWorld
Oct 28, 20242 min read
Insight of the Day: Gen Z pay more for 'uniqueness' as they lead the charge in supporting independent shops
Findings: Gen Z shoppers (ages 18-27) prefer independent retailers over chain stores, with 75% favoring unique shopping experiences. A...
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InsightTrendsWorld
Oct 28, 20242 min read
Insight of the Day: Kraft Heinz China highlights convenience and multi-level localisation as crucial condiment market drivers
Findings : Kraft Heinz has adjusted its condiment offerings for the Chinese market by localizing both flavors and usage occasions. The...
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InsightTrendsWorld
Oct 16, 20243 min read
Insight of the Day: Where Eating Local is Considered Important
Key Findings: Food systems contribute heavily to climate change: Â More than a third of global greenhouse gas emissions come from food...
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InsightTrendsWorld
Oct 8, 20244 min read
Insight of the Day: Gen Z tastes propel China’s collab culture
Findings: Collaborations with Local Influencers and Designers : Global brands like Asics and Ugg are collaborating with Chinese designers...
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InsightTrendsWorld
Oct 8, 20243 min read
Insight of the Day: Consumers value shopping local
Summary of Findings: A LendingTree survey reveals that while 90% of Americans believe shopping locally benefits their community, factors...
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InsightTrendsWorld
Oct 4, 20243 min read
Innovation of the Day: Manila coffee roaster partners with Google Gemini on a limited-edition, AI-generated latte
Findings : Commune , a Manila-based cafe, partnered with Google Philippines  to create the Bibingka Latte , inspired by a traditional...
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InsightTrendsWorld
Sep 10, 20244 min read
Insight of the Day: American fast-food giants are going big on a China wager, betting they can get the country's new middle class to love them back
Summary: KFC and McDonald's are expanding aggressively in China, especially in lower-tier cities. Â They see growth potential in these...
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InsightTrendsWorld
Aug 21, 20242 min read
Insight of the Day: Product affordability and local origins are key food purchase drivers for Japanese consumers
Findings: Price sensitivity is a dominant factor in Japanese consumer food choices, particularly among older demographics. Local origin...
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InsightTrendsWorld
Aug 13, 20242 min read
Innovation of the Day: Dubai's She Burger replicates an iconic burger (and calls it the She-Mac)
Summary: Dubai's She Burger has launched limited-edition sandwiches that closely resemble McDonald's iconic Big Mac and Double...
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InsightTrendsWorld
Aug 7, 20241 min read
Insight of the Day: Why Chinese consumers are turning their backs on American fast-food chains
Findings Chinese consumers are increasingly favoring local fast-food brands over American ones. Preferences are shifting towards local...
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InsightTrendsWorld
Aug 5, 20242 min read
Insight of the Day: Balancing Tradition and Trend to Capture Japan’s Beer Drinkers
Findings: Over 80% of Japanese consumers are maintaining or increasing their beer consumption compared to last year. 51% of Japanese...
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InsightTrendsWorld
Jul 26, 20242 min read
Insight of the Day: How buying local factors into consumer purchasing decisions
Findings: 55% of consumers make a conscious effort to buy locally or regionally grown produce. Households with dependent children (66%)...
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