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Insight of the Day: Starbucks Has a Pumpkin Spice Latte Problem in China

InsightTrendsWorld

3 days ago8 min read

Insight of the Day: Starbucks Has a Pumpkin Spice Latte Problem in China

Detailed Findings: Starbucks Losing Ground in China: Starbucks is facing intense competition in China from local coffee and tea chains...

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Insight of the Day: Step aside, algorithms: Gen Z and Millennials are discovering local brands on foot

InsightTrendsWorld

Dec 113 min read

Insight of the Day: Step aside, algorithms: Gen Z and Millennials are discovering local brands on foot

Detailed Findings: Shift to IRL Discovery: 90% of young US consumers discover local businesses by exploring their neighborhoods,...

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Insight of the Day: SIBA’s indie beer campaign: What difference will it make?

InsightTrendsWorld

Nov 293 min read

Insight of the Day: SIBA’s indie beer campaign: What difference will it make?

Findings Campaign Objective : The Society of Independent Brewers and Associates (SIBA) launched a campaign to help consumers identify...

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Insight of the Day: NMI Survey Finds 78% of Consumers Would Pay More to Support Small Businesses, but Flexible Payments are Key to Winning Customer Loyalty

InsightTrendsWorld

Nov 214 min read

Insight of the Day: NMI Survey Finds 78% of Consumers Would Pay More to Support Small Businesses, but Flexible Payments are Key to Winning Customer Loyalty

Summary NMI’s survey highlights the strong emotional and practical factors driving consumer support for small businesses, particularly...

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Insight of the Day: Defend the product!’ How the French keep their artisan food culture alive

InsightTrendsWorld

Nov 143 min read

Insight of the Day: Defend the product!’ How the French keep their artisan food culture alive

Findings : France’s dedication to artisan food culture is upheld by festivals, producer guilds, and strict regulations that protect the...

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Insight of the Day: The future of food: Unveiling eight game-changing culinary trends

InsightTrendsWorld

Nov 112 min read

Insight of the Day: The future of food: Unveiling eight game-changing culinary trends

Findings: The Worldchefs Congress 2024, led by Unilever Food Solutions (UFS), introduced eight influential culinary trends: Flavour...

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Insight of the Day: Gen Z pay more for 'uniqueness' as they lead the charge in supporting independent shops

InsightTrendsWorld

Oct 282 min read

Insight of the Day: Gen Z pay more for 'uniqueness' as they lead the charge in supporting independent shops

Findings: Gen Z shoppers (ages 18-27) prefer independent retailers over chain stores, with 75% favoring unique shopping experiences. A...

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Insight of the Day: Kraft Heinz China highlights convenience and multi-level localisation as crucial condiment market drivers

InsightTrendsWorld

Oct 282 min read

Insight of the Day: Kraft Heinz China highlights convenience and multi-level localisation as crucial condiment market drivers

Findings : Kraft Heinz has adjusted its condiment offerings for the Chinese market by localizing both flavors and usage occasions. The...

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Insight of the Day: Where Eating Local is Considered Important

InsightTrendsWorld

Oct 163 min read

Insight of the Day: Where Eating Local is Considered Important

Key Findings: Food systems contribute heavily to climate change: More than a third of global greenhouse gas emissions come from food...

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Insight of the Day: Gen Z tastes propel China’s collab culture

InsightTrendsWorld

Oct 84 min read

Insight of the Day: Gen Z tastes propel China’s collab culture

Findings: Collaborations with Local Influencers and Designers : Global brands like Asics and Ugg are collaborating with Chinese designers...

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Insight of the Day: Consumers value shopping local

InsightTrendsWorld

Oct 83 min read

Insight of the Day: Consumers value shopping local

Summary of Findings: A LendingTree survey reveals that while 90% of Americans believe shopping locally benefits their community, factors...

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Innovation of the Day: Manila coffee roaster partners with Google Gemini on a limited-edition, AI-generated latte

InsightTrendsWorld

Oct 43 min read

Innovation of the Day: Manila coffee roaster partners with Google Gemini on a limited-edition, AI-generated latte

Findings : Commune , a Manila-based cafe, partnered with Google Philippines to create the Bibingka Latte , inspired by a traditional...

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Insight of the Day: American fast-food giants are going big on a China wager, betting they can get the country's new middle class to love them back

InsightTrendsWorld

Sep 104 min read

Insight of the Day: American fast-food giants are going big on a China wager, betting they can get the country's new middle class to love them back

Summary: KFC and McDonald's are expanding aggressively in China, especially in lower-tier cities. They see growth potential in these...

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Insight of the Day: Product affordability and local origins are key food purchase drivers for Japanese consumers

InsightTrendsWorld

Aug 212 min read

Insight of the Day: Product affordability and local origins are key food purchase drivers for Japanese consumers

Findings: Price sensitivity is a dominant factor in Japanese consumer food choices, particularly among older demographics. Local origin...

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Innovation of the Day: Dubai's She Burger replicates an iconic burger (and calls it the She-Mac)

InsightTrendsWorld

Aug 132 min read

Innovation of the Day: Dubai's She Burger replicates an iconic burger (and calls it the She-Mac)

Summary: Dubai's She Burger has launched limited-edition sandwiches that closely resemble McDonald's iconic Big Mac and Double...

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Insight of the Day: Why Chinese consumers are turning their backs on American fast-food chains

InsightTrendsWorld

Aug 71 min read

Insight of the Day: Why Chinese consumers are turning their backs on American fast-food chains

Findings Chinese consumers are increasingly favoring local fast-food brands over American ones. Preferences are shifting towards local...

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Insight of the Day: Balancing Tradition and Trend to Capture Japan’s Beer Drinkers

InsightTrendsWorld

Aug 52 min read

Insight of the Day: Balancing Tradition and Trend to Capture Japan’s Beer Drinkers

Findings: Over 80% of Japanese consumers are maintaining or increasing their beer consumption compared to last year. 51% of Japanese...

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Insight of the Day: How buying local factors into consumer purchasing decisions

InsightTrendsWorld

Jul 262 min read

Insight of the Day: How buying local factors into consumer purchasing decisions

Findings: 55% of consumers make a conscious effort to buy locally or regionally grown produce. Households with dependent children (66%)...

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InsightTrendsWorld

Jul 22 min read

Insight of the Day: Localising beauty brand strategies

Findings: Importance of local strategies: Brands need to tailor their strategies to specific markets to achieve global growth. Shift from...

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Insight of the Day: What Is XXXX Beer And Why Is It An Australian Favorite?

InsightTrendsWorld

Jun 292 min read

Insight of the Day: What Is XXXX Beer And Why Is It An Australian Favorite?

Findings: XXXX Beer is a quintessential Australian beer, deeply rooted in local culture and history since 1878. The brand name "XXXX"...

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