Insight of the Day: Gen Z Females Are Fueling Viral Snacking Trends
Findings: YPulse’s research reveals that Gen Z , especially young females , are driving viral snacking trends. Snacking is a dominant...
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InsightTrendsWorld
Sep 272 min read
Insight of the Day: Pop Culture and cosmetics: TV and film-inspired beauty collections take center stage
Findings: Pop culture-inspired beauty collections like NYX's Beetlejuice and MAC’s Stranger Things are driving consumer engagement and...
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InsightTrendsWorld
Sep 272 min read
Insight of the Day: Understanding Gen Z’s perception of fin-fluencers
Findings: 39% of South Africa’s Gen Z follows fin-fluencers for financial advice, and interest in financial planning has grown...
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InsightTrendsWorld
Sep 265 min read
Insight of the Day: ‘Moo Deng makeup’ is Gen Z’s wildest new must-do: ‘She has a glow about her’
The Moo Deng makeup trend is Gen Z’s latest beauty craze, inspired by a two-month-old viral baby pygmy hippopotamus named Moo Deng....
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InsightTrendsWorld
Sep 262 min read
Insight of the Day: TikTok's 'Tavern Food' Trend Is An Autumn Recipe Goldmine
Findings: The TikTok "Tavern Food" trend is characterized by hearty, rustic, and cozy dishes that evoke autumnal and medieval vibes....
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InsightTrendsWorld
Sep 242 min read
Insight of the Day: How Gen Z ‘corporate girlies’ took over TikTok
Findings: Gen Z has embraced the "corporate girlie" trend on TikTok, where young professionals romanticize the corporate grind. These...
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InsightTrendsWorld
Sep 233 min read
Insight of the Day: For Which Topics Are Influencers Considered Useful Information Sources?
Findings: 6 in 10 adults worldwide consider social media influencers to be useful sources of information, particularly about Travel...
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InsightTrendsWorld
Sep 233 min read
Insight of the Day: Virtual influencers gain traction
Findings: Virtual influencers are gaining traction among brands like Dior, Calvin Klein, and BMW. Lil Miquela, a top CGI influencer, has...
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InsightTrendsWorld
Sep 233 min read
Insight of the Day: A Sip of Sheconomy: 3 Drink Trends to Watch in an Increasingly Women-Owned World
Findings: Yelp’s 2023-2024 trend report highlights a rise in women-owned businesses, dubbed the “sheconomy,” with a 17% increase in new...
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InsightTrendsWorld
Sep 203 min read
Insight of the Day: Corporations are trying to co-opt Gen Z slang. It’s going as well as you’d imagine
Findings: Corporations are increasingly trying to incorporate Gen Z slang into their marketing efforts to reach younger audiences on...
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InsightTrendsWorld
Sep 173 min read
Insight of the Day: More Americans – especially young adults – are regularly getting news on TikTok
Findings: A growing number of U.S. adults, particularly young adults, are regularly getting news from TikTok. The share of adults...
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InsightTrendsWorld
Sep 163 min read
Insight of the Day: The Oversaturation of Celebrities and Influencers in Fashion
Findings: Fashion Week, once a space for creativity and craftsmanship, has increasingly become dominated by celebrities and influencers....
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InsightTrendsWorld
Sep 112 min read
Insight of the Day: 6 trends for political media & news consumption in the US ahead of the 2024 Presidential Election
Findings : Social media is playing an increasingly important role in political communication, especially for Gen Z , who are 58% more...
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InsightTrendsWorld
Sep 112 min read
Insight of the Day: Travel platforms, topics and influencers: Who's using what?
Findings : Phocuswright’s research on social media usage in travel examines how travelers engage with platforms specifically for trip...
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InsightTrendsWorld
Sep 102 min read
Insight of the Day: How Mongolian rap gave this Cambodian gin brand its big break
Findings : Cambodian gin brand Seekers Spirits gained significant traction in Mongolia through a unique cultural collaboration involving...
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InsightTrendsWorld
Sep 101 min read
Insight of the Day: How Many Gen Z Actually Use TikTok Shop
Findings: TikTok Shop has become a significant e-commerce player in the U.S., competing with giants like Amazon. Gen Z is increasingly...
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InsightTrendsWorld
Sep 32 min read
Insight of the Day: Adding Salt in Coffee Might Be Your New Favorite Morning Hack
Findings: Adding salt to coffee is an emerging trend gaining popularity, particularly through social media platforms like TikTok. The...
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InsightTrendsWorld
Aug 302 min read
Insight of the Day: Brits want ‘baby’ bevs
Findings: There is a growing trend among British consumers for "mini" versions of alcoholic beverages, with 47% expressing interest in...
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InsightTrendsWorld
Aug 292 min read
Insight of the Day: What Types of Ads Do Consumers Like in Entertainment and Social Apps?
Findings: Consumers primarily prefer humorous ads (50%) in entertainment and social media apps. Gen Z is highly influenced by...
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InsightTrendsWorld
Aug 282 min read
Insight of the Day: From Wendy’s to Popeyes and Five Guys, experts explain why US fast food chains are making a comeback in the UK
Findings: US fast-food chains are successfully expanding in the UK, driven by factors such as: Social media marketing Unique offerings...
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