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Insight of the Day: Is the whisky category becoming more accessible?

InsightTrendsWorld

Oct 44 min read

Insight of the Day: Is the whisky category becoming more accessible?

Findings : Spirits companies, including Suntory Global Spirits , La Martiniquaise-Bardinet , MacDuff International , and Cotswolds...

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Insight of the Day: What If Gen Z Was "The Happy Generation?"

InsightTrendsWorld

Sep 293 min read

Insight of the Day: What If Gen Z Was "The Happy Generation?"

Summary of Findings: Juvenoia: The article discusses "juvenoia," a term describing an irrational negativity towards younger generations...

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Insight of the Day: 'The Substance' Completely Flips a Stale Horror Trend on Its Head

InsightTrendsWorld

Sep 243 min read

Insight of the Day: 'The Substance' Completely Flips a Stale Horror Trend on Its Head

Findings: The Substance is a satirical body horror film that explores societal pressures on women to maintain youth and beauty,...

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Insight of the Day: New research shows inclusive advertising boosts bottom line, with sales up by 16%

InsightTrendsWorld

Sep 183 min read

Insight of the Day: New research shows inclusive advertising boosts bottom line, with sales up by 16%

Findings: A global study by the Unstereotype Alliance and Oxford University's Saïd Business School has demonstrated that inclusive...

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InsightTrendsWorld

Sep 173 min read

Insight of the Day: Coach is the New 'It' Brand for Gen Z

Findings: Coach has successfully revamped its brand, becoming a favorite among Gen Z consumers. Between January and June 2024, spending...

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Insight of the Day: Inclusive brands outperform in the beauty market, SeeMe Index reveals

InsightTrendsWorld

Sep 173 min read

Insight of the Day: Inclusive brands outperform in the beauty market, SeeMe Index reveals

Findings: The SeeMe Index, an AI-driven platform, reveals that inclusive beauty brands are growing 1.5 times faster than their less...

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Insight of the Day: How inclusive platforms are reshaping the beauty industry

InsightTrendsWorld

Sep 102 min read

Insight of the Day: How inclusive platforms are reshaping the beauty industry

Summary of Findings: The rise of beauty communities and marketplaces catering to people of color (POC), such as SABC, Brown Beauty...

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Insight of the Day: Inclusive Beauty Brands Grow 1.5X Faster than Less Inclusive Brands

InsightTrendsWorld

Sep 92 min read

Insight of the Day: Inclusive Beauty Brands Grow 1.5X Faster than Less Inclusive Brands

Findings: Research by Circana and SeeMe Index revealed that inclusive beauty brands grow 1.5 times faster than less inclusive ones....

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Insight of the Day: Inclusive Beauty Brands Grow 1.5X Faster than Less Inclusive Brands

InsightTrendsWorld

Sep 52 min read

Insight of the Day: Inclusive Beauty Brands Grow 1.5X Faster than Less Inclusive Brands

Findings: Brands identified as Certified Inclusive by SeeMe Index grew 1.5 times faster than less inclusive competitors. Inclusive brands...

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Insight of the Day: You’re Probably A Beer Girl Too

InsightTrendsWorld

Aug 281 min read

Insight of the Day: You’re Probably A Beer Girl Too

Key takeaways: The "beer girl" stereotype is outdated and unfair. Women can enjoy beer without conforming to a specific archetype. Beer...

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Insight of the Day: More than half of US men now use facial skincare—a 68% increase from 2022

InsightTrendsWorld

Jul 252 min read

Insight of the Day: More than half of US men now use facial skincare—a 68% increase from 2022

Summary of Mintel Research on Men's Facial Skincare Usage Findings: Over half (52%) of US men use facial skincare products, a 68%...

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Insight of the Day: ‘Women feel even more left behind’: How electric cars drove a gender divide

InsightTrendsWorld

Jul 21 min read

Insight of the Day: ‘Women feel even more left behind’: How electric cars drove a gender divide

Summary: Findings: The article explores how "hypermasculine" design features in electric cars may inadvertently exclude or overlook women...

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InsightTrendsWorld

Jun 292 min read

Insight of the Day: Brand to Watch: Milani Cosmetics

Findings: Milani's Growth: Milani Cosmetics has seen significant growth, particularly in the post-pandemic era, despite a general decline...

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Insight of the Day: The ‘Liberal Gap’ Opening up Between U.S. Men And Women

InsightTrendsWorld

Jun 291 min read

Insight of the Day: The ‘Liberal Gap’ Opening up Between U.S. Men And Women

Findings: Gender is now a more reliable predictor of political leanings in the U.S. than age. 25% of both 18-29-year-old men and women...

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InsightTrendsWorld

Jun 262 min read

Insight of the Day: The global consumer launch of new unisex fashion brand Hay Life

Hay Life: Pioneering Unisex Fashion for a Sustainable Future Findings: Unisex Focus: Hay Life is a new unisex fashion brand dedicated to...

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Insight of the Day: How Brands Can Celebrate Pride Month Authentically, According to Consumers

InsightTrendsWorld

Jun 232 min read

Insight of the Day: How Brands Can Celebrate Pride Month Authentically, According to Consumers

Findings: Support for Pride marketing among LGBTQ+ consumers has increased by 2% since last year. The percentage of LGBTQ+ adults...

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Innovation of the Day: BassBath presents an immersive clubbing experience for deaf and hearing people

InsightTrendsWorld

Jun 131 min read

Innovation of the Day: BassBath presents an immersive clubbing experience for deaf and hearing people

Key Takeaway: BassBath is a unique clubbing experience that caters to both deaf and hearing individuals, promoting inclusivity and...

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Innovation of the Day: Vaseline develops world's first clinically-proven skincare for and with transgender women

InsightTrendsWorld

Jun 112 min read

Innovation of the Day: Vaseline develops world's first clinically-proven skincare for and with transgender women

Key Findings: Vaseline has developed the world's first clinically proven skincare product specifically for transgender women. The Pro...

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Insight of the Day: Makeup Wearing Declining Among Women, but Increasing Among Men

InsightTrendsWorld

Jun 72 min read

Insight of the Day: Makeup Wearing Declining Among Women, but Increasing Among Men

Shifting Makeup Trends: Decline Among Women, Rise Among Men Key Takeaways: Women's Makeup Use Declines: The percentage of US adult women...

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Insight of the Day: LGBTQ+ Youth Think These Issues are Getting Worse in the U.S

InsightTrendsWorld

Jun 72 min read

Insight of the Day: LGBTQ+ Youth Think These Issues are Getting Worse in the U.S

LGBTQ+ Youth's Concerns and Activism in the U.S. Key Takeaways: Worsening Social Issues: LGBTQ+ youth perceive a decline in various...

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