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Consumer & Business Insights
You arrived in the realm of Insights and Trends. InsightTrendsWorld mission is to deliver ideas for your business, to boldly go together where no one has gone in the land of information. You will find daily updates on new surveys,studies,research, insights and trends around the world.
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InsightTrendsWorld
Sep 10, 20242 min read
Insight of the Day: TV audiences are plummeting, so how is sport bucking the trend?
Findings: Despite overall declines in TV viewership, live sports continues to attract large UK audiences. Events like the Euro 2024 final...
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InsightTrendsWorld
Sep 9, 20242 min read
Insight of the Day: How grocers are building their in-store music playlists
Findings: Music significantly impacts the atmosphere in grocery stores, enhancing the shopping experience. Playlists are tailored to...
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InsightTrendsWorld
Sep 9, 20243 min read
Insight of the Day: The Shift in Luxury Travel Experiences
Findings: Shift in Luxury Travel Preferences: Â High-income households (earning over $150,000) are moving away from traditional luxury...
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InsightTrendsWorld
Sep 9, 20242 min read
Insight of the Day: Asian consumers can now discover and book travel experiences directly within TikTok
Summary: The article details the partnership between Klook (a travel experience booking platform) and TikTok to enable in-app travel...
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InsightTrendsWorld
Sep 9, 20242 min read
Insight of the Day: 3 Brands Letting Young Consumers Shop What They Watch
Summary The article highlights the growing trend of brands integrating shopping directly into the entertainment young consumers...
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InsightTrendsWorld
Sep 8, 20242 min read
Insight of the Day: TikTok Turns the Grocery Store Into a Vacation Destination
Summary: The article explores the rise of "grocery store tourism," a trend fueled by social media, where travelers actively seek out...
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InsightTrendsWorld
Sep 5, 20243 min read
Insight of the Day: Gen Z ‘the most receptive to ads at sporting events’
Findings: Gen Z consumers (18-24) are more likely to notice and respond to advertisements at sporting events compared to older...
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InsightTrendsWorld
Sep 4, 20242 min read
Insight of the Day: With its new 'dream crafting' methodology, LEGO wants to help kids direct their dreams
Findings: LEGO DREAMZzz is an animated kids' show that follows high-school friends who engage in dream world adventures using 'dream...
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InsightTrendsWorld
Sep 4, 20242 min read
Innovation of the Day: Whimsical Snack Machines
Findings: Jaffa Cakes introduced its new cola bottle flavor through an interactive out-of-home (OOH) campaign designed to engage Gen Z...
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InsightTrendsWorld
Sep 3, 20242 min read
Insight of the Day: How food and wine pairings are evolving
Key points: The Paradox of Choice and Cost:  While diners have access to an unprecedented variety of cuisines and dining experiences, the...
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InsightTrendsWorld
Sep 3, 20242 min read
Insight of the Day: Marketing Lessons from Gen Alpha’s favourite food and drink brands
Findings: Gen Alpha (born since 2010) is highly brand-savvy, demanding sophistication, reliability, and speed from brands. Established...
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InsightTrendsWorld
Sep 2, 20242 min read
Insight of the Day: Gen Z: lazy or redefining productivity?
Findings: Gen Z is redefining productivity by prioritizing experiences, creativity, and meaningful connections over traditional...
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InsightTrendsWorld
Sep 2, 20243 min read
Insight of the Day: Bakeries should not overlook the power of street food
Findings: The UK food-to-go market, including street food, is growing, with a projected 3.5% growth in 2024. This segment offers...
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InsightTrendsWorld
Sep 2, 20242 min read
Insight of the Day: Cinema driving experience economy
Summary of Key Points: Europeans love cinema:  Nearly half of Europeans are happiest watching a film at the cinema, valuing the unique...
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InsightTrendsWorld
Aug 31, 20243 min read
Insight of the Day: MRM Research Roundup: Third Places, Service Fees, and ‘Little Treat’ Culture
Findings: Dine-in is rebounding:  46% of restaurant operators reported an increase in in-person dining. Millennials and Gen Z are dining...
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InsightTrendsWorld
Aug 31, 20242 min read
Insight of the Day: How fashion conquered television
Findings: Fashion & Entertainment Convergence: Â There's a notable rise in TV shows and films centered around fashion designers and...
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InsightTrendsWorld
Aug 31, 20242 min read
Insight of the Day: Why fashion brands are popping up in ‘third places’
Findings Indie fashion brands are increasingly hosting pop-ups and events in "third places" like artist studios, gyms, coffee shops,...
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InsightTrendsWorld
Aug 31, 20241 min read
Insight of the Day: What’s trending for restaurants this season?
Overall Trends Dine-in is back:  46% of operators reported increased in-person dining, particularly popular with younger generations....
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InsightTrendsWorld
Aug 29, 20242 min read
Insight of the Day: YouTube tops Gen Alpha's list of coolest brands
Findings: YouTube reigns supreme:  Topping the list in both the US and UK, solidifying its central role in Gen Alpha's lives. Netflix...
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InsightTrendsWorld
Aug 29, 20242 min read
Insight of the Day: Measuring Americans’ Belief in the Paranormal and Supernatural
Findings: 41% of U.S. adults believe in ghosts/spirits 64% of U.S. adults believe in at least one type of paranormal or supernatural...
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