Innovation of the Day: Italian retailer fights reading decline by printing Madame Bovary on packs of biscotti
Findings: Italian hypermarket chain Bennet is addressing the decline in reading rates by launching Good To Read Packs , featuring...
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Consumer & Business Insights
You arrived in the realm of Insights and Trends. InsightTrendsWorld mission is to deliver ideas for your business, to boldly go together where no one has gone in the land of information. You will find daily updates on new surveys,studies,research, insights and trends around the world.
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InsightTrendsWorld
Oct 113 min read
Insight of the Day: What’s hot and what’s not: Top takeaways from Brandweek 2024
Summary of Findings Cultural Innovation is Key : Brands are increasingly innovating from cultural phenomena, drawing inspiration from...
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InsightTrendsWorld
Oct 44 min read
Insight of the Day: Gen Z’s In-store Shopping Demands Mimic Online Expectations
Findings : Gen Z expects physical stores to offer the same instant, personalized, and frictionless experience they get online. 69% of...
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InsightTrendsWorld
Oct 33 min read
Insight of the Day: London Design Festival 2024: Brand Engagement Inspiration
Findings: Rapha, celebrating its 20th anniversary, emphasized its heritage with an archival exhibition and cycling activations. The "Past...
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InsightTrendsWorld
Oct 23 min read
Insight of the Day: Fun element is key for shopping, research shows
Findings : A survey by Saturn Visual Solutions identified the top 10 brick-and-mortar stores in the UK considered the most "fun" by...
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InsightTrendsWorld
Oct 13 min read
Insight of the Day: UK Gen Z Most Likely To Purchase Products Advertised At Sporting Events
Findings : A significant proportion of young UK consumers, particularly 18- to 24-year-olds (25%) and 25- to 34-year-olds (27%), have...
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InsightTrendsWorld
Sep 264 min read
Insight of the Day: Experiential shopping vs bargain hunting: how will consumer behaviour change in the coming years?
Summary: In 2025, consumers will increasingly prioritize experiences over physical goods , blending shopping with entertainment and...
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InsightTrendsWorld
Sep 243 min read
Insight of the Day: How pop-ups are helping digital startups grow their business
Findings: Pop-ups have become a popular tool for digitally-native brands and CPG startups to build brand awareness, test new markets,...
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InsightTrendsWorld
Sep 203 min read
Insight of the Day: The Future Shopper 2024
Findings: The Future Shopper 2024 report captures the perspectives of more than 31,000 shoppers across 20 countries, shedding light on...
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InsightTrendsWorld
Sep 92 min read
Insight of the Day: How grocers are building their in-store music playlists
Findings: Music significantly impacts the atmosphere in grocery stores, enhancing the shopping experience. Playlists are tailored to...
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InsightTrendsWorld
Sep 32 min read
Insight of the Day: Marketing Lessons from Gen Alpha’s favourite food and drink brands
Findings: Gen Alpha (born since 2010) is highly brand-savvy, demanding sophistication, reliability, and speed from brands. Established...
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InsightTrendsWorld
Aug 193 min read
Insight of the Day: Gen Alpha’s gateway to connection: Guzi stores and ACG characters
Summary: 'Guzi' Stores: Shops selling merchandise (badges, standees, posters) featuring popular ACG (animation, comics, and games)...
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InsightTrendsWorld
Aug 123 min read
Insight of the Day: Smart fitting rooms and digital ordering screens: last week’s biggest retail technology plays at a glance
Certainly, here is a summary of the retail systems deals, launches, deployments, and pilots, along with the requested details: Summary of...
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InsightTrendsWorld
Jun 292 min read
Insight of the Day: Online Auto Industry Shakes up as Consumers Shun Pure-Play eCommerce
Findings: Low E-Commerce Adoption in Car Buying: Despite the rise of online car sales platforms, only 7% of car buyers complete their...
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InsightTrendsWorld
Jun 292 min read
Insight of the Day: O2 study shows impact of 'social spending' on retail
Findings: The O2, a major entertainment, leisure, and retail destination, has shown significant growth in sales, outperforming UK...
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InsightTrendsWorld
Jun 192 min read
Innovation of the Day: Find New Growth Spaces Using a Broad Innovation Lens
Findings: Marketers' category definitions are outdated: Over 50% of categories don't reflect how consumers shop, ignoring their desires...
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InsightTrendsWorld
Jun 192 min read
Insight of the Day: Retail Trends: Navigating the Future of the UK Retail Industry
Findings: The UK retail market is experiencing a mix of conservation and moderate growth, with rising consumer confidence and increased...
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InsightTrendsWorld
Jun 131 min read
Insight of the Day: Daytime Shopping And Audio Listening Go Together
Findings: Daytime is emerging as the new primetime for consumer activity and audio consumption. The majority of Americans (18-54) are out...
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InsightTrendsWorld
Jun 12 min read
Insight of the Day: Young people want more from retail. Can the ‘hyper-experiential’ paradigm step up?
Findings: Gen Z & Alpha's preference for in-store shopping: Despite being digital natives, Gen Z and Gen Alpha value in-store experiences...
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InsightTrendsWorld
May 281 min read
Insight of the Day: The four hottest trends at World Retail Congress 2024
Four Hottest Trends at World Retail Congress 2024: Disruption and Instability are the Norm: Geopolitical risks, diverse labor...
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