Insight of the Day: How is the RTD landscape shifting?
Findings: The RTD (Ready-to-Drink) segment in the beverage alcohol market is growing, taking market share from beer and wine by offering...
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InsightTrendsWorld
Sep 92 min read
Insight of the Day: Why the future’s bright, the future’s orange wine
Gérard Bertrand, a Languedoc winemaker, is championing orange wine, often referred to as the “fourth colour” of wine. Orange...
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InsightTrendsWorld
Jul 292 min read
Insight of the Day: What's hitting the shelves? New beverage launches - from sparkling energy to Piña Colada
Findings: The beverage market is buzzing with new product launches, showcasing innovation and diversity in various categories. Key...
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InsightTrendsWorld
Jul 52 min read
Insight of the Day: Want an Iced Coffee? Brands Want You to Make Your Own
Key Takeaway: The demand for cold coffee is surging, prompting packaged coffee makers to innovate and offer new products and technologies...
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InsightTrendsWorld
Jul 52 min read
Insight of the Day: Gen Z wants flavorful drinks. Here’s how Big Beer is trying to attract them
Summary: Big Beer is facing a challenge as Gen Z, the youngest cohort of legal-aged drinkers, prefers flavor-forward beverages like...
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InsightTrendsWorld
Jul 42 min read
Innovation of the Day: Energy Drink-Infused Cafe Drinks
Findings: PJ's Coffee is introducing two new Red Bull Infusion drinks, Very Berry and Watermelon Tropics, as part of their summer...
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InsightTrendsWorld
Jun 292 min read
Insight of the Day: Orange wine: hipster trend or global phenomenon?
Findings: The Global Wine Masters are launching their first-ever competition dedicated to orange wines. This move is driven by the...
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InsightTrendsWorld
Jun 212 min read
Insight of the Day: Pepsi lost the cola wars to Coke. Why is it struggling to hold on to second place?
Pepsi's Struggle to Maintain Second Place: A Summary Findings: Dr Pepper surpassed Pepsi in US sales volume in 2023, taking the second...
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InsightTrendsWorld
Jun 111 min read
Insight of the Day: Diageo uses AI to reveal top flavour trends
Key Findings: Diageo identifies five key flavor trends shaping summer 2024: umami, spicy, tropical, treating, and bloom harvest. The...
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InsightTrendsWorld
Jun 112 min read
Insight of the Day: Diageo reveals the top five flavour trends for summer
Key Takeaways of Diageo's AI-Powered Flavor Forecast for Summer 2023 Five Flavor Trends: Umami: Driven by increasing interest in new...
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InsightTrendsWorld
Jun 71 min read
Innovation of the Day: Sunscreen-Inspired Retail Smoothies
Findings: Erewhon, a Los Angeles-based health food store, has partnered with Vacation, a sunscreen brand, to launch a new smoothie called...
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InsightTrendsWorld
May 81 min read
Insight of the Day: Nestlé's plan to expand its cold coffee footprint: ‘We like it with lemonade, tonic or orange juice’
Nestlé's plan to expand its cold coffee footprint includes exploring various beverage combinations beyond the traditional mixers like...
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InsightTrendsWorld
Apr 242 min read
Insight of the Day: Study shows Gen Z starting to drive innovation in beverage alcohol
According to a report by Circana, Gen Z consumers aged 21-26 are driving variety and innovation in the beverage alcohol market. The...
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InsightTrendsWorld
Apr 181 min read
Innovation of the Day: Starbucks BOGO and New Sweet and Spicy Drinks
Starbucks has introduced four new "swicy" drinks to its menu, inspired by the sweet-heat trend that combines sweet and spicy flavors....
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InsightTrendsWorld
Apr 151 min read
Insight of the Day: Top 100 Beverage Trends in April
From lavender matcha lattes to chocolate cookie milk teas, the April 2024 beverage trends reveal that cold, caffeinated drinks in...
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InsightTrendsWorld
Apr 152 min read
Innovation of the Day: Popsicle-Inspired Fruit Drinks
Popsicle-inspired fruit drinks are a refreshing and nostalgic twist on traditional beverages, perfect for quenching thirst on hot summer...
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InsightTrendsWorld
Mar 271 min read
Innovation of the Day: Candy-Flavored Beverages
The article highlights the launch of Skittles Drinks by Fire Brands, an official licensing partner of Mars Wrigley. These non-carbonated...
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