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InsightTrendsWorld

InsightTrends
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Consumer & Business Insights

You arrived in the realm of Insights and Trends. InsightTrendsWorld mission is to deliver ideas for your business, to boldly go together where no one has gone in the land of information. You will find daily updates on new surveys,studies,research, insights and trends around the world.
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Insight of the Day: Less than one in ten consumers say they would reduce their money-saving shopping behaviours

InsightTrendsWorld

Sep 27, 20242 min read

Insight of the Day: Less than one in ten consumers say they would reduce their money-saving shopping behaviours

Findings: Many UK consumers continue cost-cutting behaviors , such as shopping at lower-cost retailers and buying own-brand products ....

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InsightTrendsWorld

Sep 26, 20242 min read

Insight of the Day: Most consumers say price more important than brand

Findings: 75% of shoppers would switch brands if offered a lower price. 72% of consumers are impacted by rising grocery costs,...

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Insight of the Day: Gen Z and Millennials Demand Excitement From Brands, According to SAP Emarsys Study

InsightTrendsWorld

Sep 26, 20242 min read

Insight of the Day: Gen Z and Millennials Demand Excitement From Brands, According to SAP Emarsys Study

Findings: A significant percentage of Gen Z (43%) and Millennials (41%) are quick to abandon brands if they find them boring....

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Insight of the Day: Christmas shopping in summer? How marketers can maximise the trend

InsightTrendsWorld

Sep 26, 20243 min read

Insight of the Day: Christmas shopping in summer? How marketers can maximise the trend

Summary: Christmas shopping is starting earlier than ever, with more than 75% of British consumers reportedly buying gifts during the...

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Insight of the Day: Cargill’s consumer TrendTracker reveals ‘battle between reward and guilt’

InsightTrendsWorld

Sep 26, 20242 min read

Insight of the Day: Cargill’s consumer TrendTracker reveals ‘battle between reward and guilt’

Findings: Consumers aim to balance healthy eating with indulgences, driven by both nutritional goals and emotional satisfaction. There’s...

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Insight of the Day: The Gamification of Retail: Why Phygital Is the Future

InsightTrendsWorld

Sep 24, 20243 min read

Insight of the Day: The Gamification of Retail: Why Phygital Is the Future

Findings: Retail and consumer packaged goods (CPG) companies are increasingly adopting phygital strategies , which blend physical and...

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Insight of the Day: Gen Z Spending Habits and Values Shaping Retail Future

InsightTrendsWorld

Sep 24, 20243 min read

Insight of the Day: Gen Z Spending Habits and Values Shaping Retail Future

Findings: Gen Z, born between 1996 and 2009, is poised to become a major retail force, expected to account for 17% of U.S. sales by 2030...

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Insight of the Day: How pop-ups are helping digital startups grow their business

InsightTrendsWorld

Sep 24, 20243 min read

Insight of the Day: How pop-ups are helping digital startups grow their business

Findings: Pop-ups have become a popular tool for digitally-native brands and CPG startups to build brand awareness, test new markets,...

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Insight of the Day: Across ten countries, 27% of consumers believe living sustainably would cost them less

InsightTrendsWorld

Sep 23, 20243 min read

Insight of the Day: Across ten countries, 27% of consumers believe living sustainably would cost them less

Findings: 27% of global consumers believe that living sustainably would cost them less, with notable variation: only 17% in wealthier...

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Insight of the Day: Burger King Discount Fuels Walmart+ Interest as Holiday Shopping Looms

InsightTrendsWorld

Sep 23, 20243 min read

Insight of the Day: Burger King Discount Fuels Walmart+ Interest as Holiday Shopping Looms

Findings: Walmart+ , Walmart's shopping subscription service, has partnered with Burger King to offer members a 25% discount on Burger...

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Insight of the Day: For Which Topics Are Influencers Considered Useful Information Sources?

InsightTrendsWorld

Sep 23, 20243 min read

Insight of the Day: For Which Topics Are Influencers Considered Useful Information Sources?

Findings: 6 in 10 adults worldwide consider social media influencers to be useful sources of information, particularly about Travel...

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Insight of the Day: Virtual influencers gain traction

InsightTrendsWorld

Sep 23, 20243 min read

Insight of the Day: Virtual influencers gain traction

Findings: Virtual influencers are gaining traction among brands like Dior, Calvin Klein, and BMW. Lil Miquela, a top CGI influencer, has...

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Insight of the Day: Here’s what consumers want from online grocers

InsightTrendsWorld

Sep 23, 20243 min read

Insight of the Day: Here’s what consumers want from online grocers

Findings: A recent survey reveals that personalized deal recommendations based on cart contents or past purchase history is the most...

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Insight of the Day: Corporations are trying to co-opt Gen Z slang. It’s going as well as you’d imagine

InsightTrendsWorld

Sep 20, 20243 min read

Insight of the Day: Corporations are trying to co-opt Gen Z slang. It’s going as well as you’d imagine

Findings: Corporations are increasingly trying to incorporate Gen Z slang into their marketing efforts to reach younger audiences on...

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Insight of the Day: The Future Shopper 2024

InsightTrendsWorld

Sep 20, 20243 min read

Insight of the Day: The Future Shopper 2024

Findings: The Future Shopper 2024 report captures the perspectives of more than 31,000 shoppers across 20 countries, shedding light on...

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Insight of the Day:Retailers and Consumers Split on Views of AI, Study Says

InsightTrendsWorld

Sep 20, 20242 min read

Insight of the Day:Retailers and Consumers Split on Views of AI, Study Says

Key Takeaways: There's a significant disconnect between retailers' enthusiasm for AI and consumer skepticism. While retailers see AI as a...

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Insight of the Day: What Gen Z students really want from grocery

InsightTrendsWorld

Sep 17, 20242 min read

Insight of the Day: What Gen Z students really want from grocery

Findings: Format Failure: Convenience stores lack products appealing to Gen Z, focusing on older generations' preferences. Range...

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Insight of the Day: Most consumers say retail website search functions need 'upgrade'

InsightTrendsWorld

Sep 16, 20242 min read

Insight of the Day: Most consumers say retail website search functions need 'upgrade'

Consumer Dissatisfaction: 42% of online shoppers give product discovery experiences a "C" grade or lower. 68% say search functions on...

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Insight of the Day: Consumer emphasis on value and need-based spending continued in August

InsightTrendsWorld

Sep 16, 20243 min read

Insight of the Day: Consumer emphasis on value and need-based spending continued in August

Findings: Sales Revenue Down, Unit Demand Steady: Despite overall unit demand remaining stable, U.S. retail sales revenue declined 1%...

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Insight of the Day: Spanish Singles Seek Love in Supermarket Aisles

InsightTrendsWorld

Sep 16, 20243 min read

Insight of the Day: Spanish Singles Seek Love in Supermarket Aisles

Findings: In response to online dating fatigue, people in Spain are turning to unconventional methods, like shopping at supermarkets...

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