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Business Intelligence

InsightTrendsWorld

InsightTrends
World

Consumer & Business Insights

You arrived in the realm of Insights and Trends. InsightTrendsWorld mission is to deliver ideas for your business, to boldly go together where no one has gone in the land of information. You will find daily updates on new surveys,studies,research, insights and trends around the world.
Now, Let your journey begin...

InsightTrendsWorld

Sep 4, 20242 min read

Insight of the Day: Why brand purpose is overrated and what consumers really want

Findings: While social and brand purpose are important, there is a growing sentiment that advertising has become too focused on earnest...

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Insight of the Day: Marketing Lessons from Gen Alpha’s favourite food and drink brands

InsightTrendsWorld

Sep 3, 20242 min read

Insight of the Day: Marketing Lessons from Gen Alpha’s favourite food and drink brands

Findings: Gen Alpha (born since 2010) is highly brand-savvy, demanding sophistication, reliability, and speed from brands. Established...

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Insight of the Day: 6 things consumers want from food and drink manufacturers

InsightTrendsWorld

Sep 3, 20242 min read

Insight of the Day: 6 things consumers want from food and drink manufacturers

Findings: Consumers' priorities are shifting from cost-focused decisions to valuing sustainability, product variety, and brand loyalty....

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Insight of the Day: As part of its Olympic cleanup, Paris 2024 is hosting flea markets across France

InsightTrendsWorld

Sep 2, 20242 min read

Insight of the Day: As part of its Olympic cleanup, Paris 2024 is hosting flea markets across France

Key Points Paris 2024 is organizing "flea markets" to resell Olympic memorabilia: This is a first in Olympic history and part of a...

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Insight of the Day: Trending: Most Consumers Think Twice Before Spending, Then Trade Down

InsightTrendsWorld

Sep 2, 20242 min read

Insight of the Day: Trending: Most Consumers Think Twice Before Spending, Then Trade Down

Findings: The Federal Reserve is expected to lower interest rates on September 17, which may encourage business expansion, but it's...

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Insight of the Day: Why retail's share of consumption is falling

InsightTrendsWorld

Sep 2, 20242 min read

Insight of the Day: Why retail's share of consumption is falling

Key Findings: Retail's share of private consumption is decreasing in Europe as purchasing power increases. This is due to a...

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Insight of the Day: Circana forecasts low volume growth to continue in 2025

InsightTrendsWorld

Aug 31, 20242 min read

Insight of the Day: Circana forecasts low volume growth to continue in 2025

Findings Circana forecasts low retail food and beverage volume growth of 0-1% for 2025, with sales dollar growth expected between 2.5%...

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Insight of the Day: What Makes Zillennials Shop?

InsightTrendsWorld

Aug 31, 20242 min read

Insight of the Day: What Makes Zillennials Shop?

Key Takeaways: Value-Conscious Shoppers: Zillennials are highly price-sensitive and actively seek out deals and discounts when shopping....

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Insight of the Day: Consumers continue to deploy cost-saving tactics to combat high food prices, despite inflation cooldown, 84.51° finds

InsightTrendsWorld

Aug 31, 20243 min read

Insight of the Day: Consumers continue to deploy cost-saving tactics to combat high food prices, despite inflation cooldown, 84.51° finds

Findings Despite a slight cooldown in inflation, consumers continue to deploy cost-saving tactics to manage high food prices. A...

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Insight of the Day: How early Halloween is changing retail

InsightTrendsWorld

Aug 31, 20242 min read

Insight of the Day: How early Halloween is changing retail

Findings The Halloween season, traditionally marked by promotions starting in August or September, is now beginning as early as April....

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Insight of the Day: New Study Looks at Where 2024’s Consumers Are Shopping

InsightTrendsWorld

Aug 31, 20242 min read

Insight of the Day: New Study Looks at Where 2024’s Consumers Are Shopping

Findings: Demographic Variations: Different retailers attract distinct consumer groups based on age, income, gender, and location. Age:...

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Insight of the Day: UK consumers are unwilling to pay the premium for sustainable health & beauty

InsightTrendsWorld

Aug 31, 20242 min read

Insight of the Day: UK consumers are unwilling to pay the premium for sustainable health & beauty

Findings: Sustainability alone isn't enough: Retailers need to make sustainable products affordable and accessible. Price is a major...

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Insight of the Day: Walmart and Amazon Turn to Fast Food to Sweeten Memberships

InsightTrendsWorld

Aug 30, 20242 min read

Insight of the Day: Walmart and Amazon Turn to Fast Food to Sweeten Memberships

Walmart and Amazon are offering dining benefits to drive engagement with their paid memberships. Walmart partnered with Burger King to...

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Insight of the Day: Circana sees volume growth struggles continuing in 2025

InsightTrendsWorld

Aug 30, 20241 min read

Insight of the Day: Circana sees volume growth struggles continuing in 2025

Findings: Circana forecasts minimal retail food and beverage volume growth (0-1%) in 2025, with sales dollar growth driven by price...

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Insight of the Day: Food and beverage is stabilizing

InsightTrendsWorld

Aug 30, 20242 min read

Insight of the Day: Food and beverage is stabilizing

Summary The article presents findings from Circana, indicating a shift in consumer spending from away-from-home to in-home...

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InsightTrendsWorld

Aug 29, 20242 min read

Insight of the Day: Understand Shrinkflation and Effective Marketing Strategies for your Brand

Findings: Rise in Shrinkflation: Shrinkflation, where product sizes decrease while prices remain the same or increase, is becoming more...

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Insight of the Day: The rise of 'Summerween' and its impact on the confectionery industry

InsightTrendsWorld

Aug 29, 20242 min read

Insight of the Day: The rise of 'Summerween' and its impact on the confectionery industry

Findings: "Summerween," a summer-inspired Halloween, has been gaining popularity on social media. The confectionery industry is...

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Insight of the Day: ‘Don’t be scared of beans’: how readers are handling US grocery inflation

InsightTrendsWorld

Aug 28, 20241 min read

Insight of the Day: ‘Don’t be scared of beans’: how readers are handling US grocery inflation

Findings: Food prices have risen dramatically, impacting Americans across the country. Consumers are adopting various strategies to cope...

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Insight of the Day: Why TikTok’s ‘Cucumber Guy’ is attracting beauty and hair care sponsors

InsightTrendsWorld

Aug 28, 20242 min read

Insight of the Day: Why TikTok’s ‘Cucumber Guy’ is attracting beauty and hair care sponsors

Findings: Unexpected Brand Partnerships: Logan Moffitt's popularity on TikTok with his cucumber salad recipes has attracted...

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Insight of the Day: ‘Summerween’ brings Halloween into the summer months

InsightTrendsWorld

Aug 27, 20242 min read

Insight of the Day: ‘Summerween’ brings Halloween into the summer months

Findings: The confectionery industry is gearing up for the Halloween season, with manufacturers like The Hershey Company already...

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