Insight of the Day: US Elections 2024: Brand Engagement Highlights
Findings: Brands are increasingly engaging in political activism during US elections, launching campaigns to address key issues like...
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InsightTrendsWorld
Oct 84 min read
Insight of the Day: 'We're barely scraping by': Gen Z says money matters in US election
Findings: Economic Struggles Dominating Gen Z Concerns : Economic issues, including inflation, housing affordability, and income...
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InsightTrendsWorld
Sep 112 min read
Insight of the Day: 6 trends for political media & news consumption in the US ahead of the 2024 Presidential Election
Findings : Social media is playing an increasingly important role in political communication, especially for Gen Z , who are 58% more...
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InsightTrendsWorld
Sep 82 min read
Insight of the Day: Nine out of 10 shoppers say food costs will influence their vote
Findings: 83% of shoppers indicated they would vote for candidates with a plan to reduce food prices. 87% of shoppers consider rising...
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InsightTrendsWorld
Sep 42 min read
Insight of the Day: How Americans Are Consuming Political News Ahead of the Election
Findings: As the election nears, 80% of U.S. adults are following politics at least somewhat closely, up 9 percentage points from the...
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InsightTrendsWorld
Aug 272 min read
Insight of the Day: TikTok is Now the Frontier for Political Discourse
Findings: The landscape of information broadcasting has evolved dramatically over the decades, with social media platforms like TikTok...
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InsightTrendsWorld
Aug 131 min read
Insight of the Day: Who Will Gen Z Vote for Now?
Findings : A significant number of Gen Z and Millennial voters remain undecided after a 2024 election ballot shakeup. Key Takeaway :...
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InsightTrendsWorld
Jul 262 min read
Insight of the Day: Harris and Trump need to seduce politically fluid Gen Z ‘Tinder singles’ to win
Findings Younger, unmarried voters, especially those using online dating apps like Tinder, are crucial for both Democratic and Republican...
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InsightTrendsWorld
Jul 262 min read
Insight of the Day: 5 charts that show the state of global democracy
Findings 2024 is a significant year for global democracy with elections in eight of the ten most populous countries. Misinformation,...
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InsightTrendsWorld
Jul 252 min read
Insight of the Day: From greenwashing to greenhushing: changes in sustainability communication
Key Findings: Greenwashing, or over-promoting ESG progress, has declined significantly, with only 2% of US companies engaging in it....
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InsightTrendsWorld
Jul 252 min read
Insight of the Day: How to Reach Gen Z Through News and Publisher Content
Findings: News Consumption Channels: Social media (30%) and local TV news (28%) are the top sources for breaking news among Gen Z as of...
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InsightTrendsWorld
Jul 252 min read
Insight of the Day: How Americans Get Local Political News
Summary of Pew Research Center Survey on Local News Findings: Most Americans are interested in local news, especially about...
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InsightTrendsWorld
Jul 252 min read
Insight of the Day: Deep Sky Survey Reveals that Climate Change Is a Crucial Factor in Americans' Choice for President
Findings: 65% of American voters believe the 2024 election could set back decarbonization efforts. Climate change is a daily concern for...
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InsightTrendsWorld
Jun 62 min read
Insight of the Day: Who Young Europeans Told Us They’d Be Voting For
Findings Voter Indecision: A significant portion of young Europeans are undecided about which party to vote for in the upcoming EU...
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InsightTrendsWorld
Mar 272 min read
Insight of the Day: What Makes Political TV Ads Effective?
The effectiveness of political TV ads is a topic of significant interest, especially given the substantial amount of money spent on them....
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