Insight of the Day: How the masochistic marketing trend is driving drinks sales
Findings: There's a rising trend of using unconventional and provocative marketing in the drinks industry. Brands are using themes of the...
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InsightTrendsWorld
Sep 133 min read
Insight of the Day: Clean-label trends boost natural flavors, but price remains key purchase driver
Findings : There is a growing consumer demand for clean-label products, those with natural ingredients and fewer additives, as they are...
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InsightTrendsWorld
Sep 132 min read
Insight of the Day: Six things you need to know about Dairy Drinks, RTD Coffees and Cold Brews
Findings: RTD coffee is a rapidly growing market, exceeding £230m in the UK. Gen Z is more likely to consume RTD coffee than hot coffee....
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InsightTrendsWorld
Sep 102 min read
Innovation of the Day: Animated Iced Tea Ads
Summary of Findings: Brisk Iced Tea is reviving its classic claymation advertising style with a new ad featuring Doja Cat. The ad...
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InsightTrendsWorld
Sep 92 min read
Insight of the Day: The pros and cons of celebrity-backed brands
Findings: Celebrity-backed drinks brands, especially in spirits like tequila, whiskey, and rum, tend to outperform the overall alcohol...
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InsightTrendsWorld
Sep 92 min read
Insight of the Day: Millennials Lead Non-Alcoholic Beverage Boom
indings: Non-alcoholic beverage consumption has seen significant growth in the U.S., largely driven by Millennials. 13% of U.S. alcohol...
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InsightTrendsWorld
Sep 82 min read
Insight of the Day: Rage Coffee: How a Yorkshire-based entrepreneur brought a 'healthy coffee' brand to the UK
Findings: Pradeep Singh Narwal, originally from Bangalore, India, discovered Rage Coffee through his admiration for cricketer Virat...
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InsightTrendsWorld
Sep 42 min read
Insight of the Day: Millennials spend staggering £728 a year each on takeaway coffee, study reveals
Findings: A recent poll of 2,000 people reveals that millennials, aged 28-43, spend an average of £728 per year on coffee, significantly...
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InsightTrendsWorld
Sep 42 min read
Insight of the Day: Stuffy, unhealthy or ‘just mid’ – are young people over wine?
Findings: The wine industry is facing a significant decline in consumption among Gen Z and millennials, who are turning to alternatives...
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InsightTrendsWorld
Sep 42 min read
Insight of the Day: Premium mixers: flavours with a twist
Findings: The mixer category has evolved dramatically, moving beyond traditional flavors like Indian tonic to embrace a broader range of...
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InsightTrendsWorld
Sep 44 min read
Insight of the Day: Hot Beverages Full of beans: cold brew category report 2024
Findings: The ready-to-drink (RTD) iced coffee market in the UK continues to grow, with a 7.2% increase in value and a 5.2% rise in...
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InsightTrendsWorld
Sep 32 min read
Insight of the Day: Adding Salt in Coffee Might Be Your New Favorite Morning Hack
Findings: Adding salt to coffee is an emerging trend gaining popularity, particularly through social media platforms like TikTok. The...
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InsightTrendsWorld
Sep 22 min read
Insight of the Day: The RTD coffee market is changing: What roasters need to know
Key takeaways: The RTD coffee market is experiencing significant growth, driven by consumer demand for convenience, quality, and diverse...
3 views0 comments
InsightTrendsWorld
Sep 23 min read
Insight of the Day: Espresso meets iced tea: 'Ashotchu' craze sweeps S. Korean cafes
Findings: Ashotchu, a drink combining iced tea with a shot of espresso, has become a major trend in South Korea's coffee scene,...
9 views0 comments
InsightTrendsWorld
Sep 21 min read
Insight of the Day: US Millennials are driving the non-alc trend
Findings: Consumption of non-alcoholic beverages among US drinkers has doubled since April 2023. Millennials are the primary drivers of...
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InsightTrendsWorld
Aug 312 min read
Insight of the Day: Millennials drive no-alcohol gains in the US
Millennials are driving the growth of the no-alcohol beverage market in the US. They consume no-alcohol products more frequently than...
12 views0 comments
InsightTrendsWorld
Aug 302 min read
Insight of the Day: Rising coffee prices force APAC consumers to rethink their rituals
Findings: Rising coffee prices are impacting consumer behavior across Thailand, Singapore, and Australia. Consumers are adapting by:...
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InsightTrendsWorld
Aug 302 min read
Insight of the Day: Brits want ‘baby’ bevs
Findings: There is a growing trend among British consumers for "mini" versions of alcoholic beverages, with 47% expressing interest in...
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InsightTrendsWorld
Aug 302 min read
Insight of the Day: Inside the minds of German On Premise consumers: Path to Purchase revealed
Findings: The German On-Premise sector experienced a slight increase in consumer outings for drinks in May 2024, with a 3% rise in...
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InsightTrendsWorld
Aug 283 min read
Insight of the Day: How to reduce calories in beverages
Findings: Reformulation: Beverage companies are reducing sugar by reformulating their products, often using non-calorific sweeteners....
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