Insight of the Day: Research: Short-form video improves brand recognition
Research reveals that incorporating short-form video into marketing strategies can significantly enhance brand recognition and drive...
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InsightTrendsWorld
May 131 min read
Insight of the Day: Food marketing on Twitch influences adolescent food preferences and purchases
A recent study published in the journal Food Policy found that food marketing on Twitch, a popular videogame livestreaming platform, is...
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InsightTrendsWorld
May 101 min read
Insight of the Day: For Gen-Z job-seekers, TikTok is the new LinkedIn
The Changing Job Search: Bypassing Traditional Channels: Rather than relying solely on LinkedIn or family connections, younger job...
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InsightTrendsWorld
May 61 min read
Insight of the Day: Here's What the TikTok Ban Would Mean for Food Influencers — and Their Followers
Why TikTok Matters to Food Creators Huge Audience: TikTok has roughly 150 million active users in the US alone. Economic Impact: The...
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InsightTrendsWorld
May 21 min read
Insight of the Day: Gen Z is Redefining Word of Mouth
Gen Z's New Word of Mouth Online Reigns Supreme: Young consumers trust online reviews (on websites and social media) more than any other...
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InsightTrendsWorld
May 21 min read
Insight of the Day: Combining Technology & Spirituality: The Rise Of Mystical Apps
The Rise of Mystical Apps Growing interest in spirituality and a decline in traditional religious beliefs fuel a market for apps that...
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InsightTrendsWorld
May 21 min read
Insight of the Day: Tik Tok engagement grows, along with shopping on the app: YouGov survey
TikTok's Growth & Shifting Demographics Weekly TikTok usage has tripled since 2021. Older audiences are growing (35-44), while Gen Z...
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InsightTrendsWorld
May 11 min read
Insight of the Day: Brands’ Social Presence Increasingly Impacts Trust, Consumers Say
The impact of a brand's social media presence on consumer trust is increasingly significant, with a majority of social media users...
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InsightTrendsWorld
May 11 min read
Insight of the Day: Where Will the TikTok Beauty Buyer Go?
According to the breaking research from Tinuiti, if TikTok is banned in the United States, beauty enthusiasts and TikTok users are...
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InsightTrendsWorld
Apr 291 min read
Insight of the Day: Survey Shows 39% of the Americans have Stopped Using Social Media Just to Avoid AI Fakery
The survey conducted by Adobe revealed the following insights about Americans and their views on AI-generated content and deep fakes on...
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InsightTrendsWorld
Apr 181 min read
Insight of the Day: Reels or Shorts: Where Would Gen Z Go If TikTok Shut Down?
Where would Gen Z go if TikTok shut down? Instagram is the top choice for both North America and Western Europe. YouTube Shorts comes in...
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InsightTrendsWorld
Apr 111 min read
Insight of the Day: Consumers Are Less Interested in DE&I and CSR Messaging in Ads
Consumer preferences for advertising content have evolved, and certain trends are emerging. Here are some key findings from a recent GWI...
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InsightTrendsWorld
Apr 111 min read
Insight of the Day: TikTok Shop Makes Gains in Popularity
TikTok Shop has become a significant player in the e-commerce landscape, and its popularity is on the rise. Here are some key insights:...
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InsightTrendsWorld
Apr 111 min read
Innovation of the Day: Scented Fast Food Billboards
McDonald's recently implemented an ingenious marketing tactic by setting up scented billboards that emitted the irresistible aroma of its...
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InsightTrendsWorld
Apr 52 min read
Insight of the Day: TikTok users don't mind shopping posts, survey says
It seems like there's a division in opinions regarding TikTok's push towards incorporating shopping posts into its platform. On one side,...
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InsightTrendsWorld
Apr 52 min read
Insight of the Day: Digiday+ Research: Publishers turn their focus away from subscriptions
The article discusses a shift in focus among publishers away from subscriptions as a primary revenue driver. Here are the key points: 1....
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InsightTrendsWorld
Apr 21 min read
Insight of the Day: Which Product Recommendation Sources Do Consumers Trust the Most?
Key points from the article: 1. Most Trusted Recommendation Sources: Friends and family are the most trusted source of product...
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InsightTrendsWorld
Mar 201 min read
Insight of the Day: How Consumers Use the Internet 2024
The article discusses how consumers use the internet for various activities such as browsing products, reading reviews, and making...
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InsightTrendsWorld
Mar 191 min read
Insight of the Day: 60% of TikTok users would jump to Reels following a ban
0% of TikTok users would switch to Instagram's reels if TikTok were to be banned in their country. Reels is a short-form video feature on...
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InsightTrendsWorld
Mar 181 min read
Insight of the Day: Is Social Media to Blame for Perceived Financial Angst?
The article suggests that social media may indeed contribute to perceived financial angst among individuals, particularly younger...
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