Insight of the Day: Ads Gone Wrong: When Video Ads Negatively Influence Consumer Perceptions of Brands
Key Takeaways: Negative Impact of Video Ads: Nearly half of U.S. adults report having a negative opinion of a product or service due to a...
top of page
Business Intelligence
InsightTrends
World
Consumer & Business Insights
You arrived in the realm of Insights and Trends. InsightTrendsWorld mission is to deliver ideas for your business, to boldly go together where no one has gone in the land of information. You will find daily updates on new surveys,studies,research, insights and trends around the world.
Now, Let your journey begin...
Search
InsightTrendsWorld
Jul 22 min read
Insight of the Day: Consumers Aren’t That Comfortable with Brands’ Use of AI in Advertising
Findings: Consumers express mixed feelings about AI in advertising, leaning towards discomfort in several key areas. Majority of...
1 view0 comments
InsightTrendsWorld
Jul 22 min read
Insight of the Day: Marketers Are Using an Average of 10 Channels to Engage Customers
Findings: Marketers globally rely on established channels like social media, websites/apps, digital ads, and email marketing. While most...
0 views0 comments
InsightTrendsWorld
Jun 252 min read
Insight of the Day: Euros 2024 - Best Brand Marketing Campaigns
Euros 2024: Standout Brand Marketing Campaigns The Euros 2024 football tournament has been a hotbed of creative and engaging marketing...
7 views0 comments
InsightTrendsWorld
Jun 171 min read
Insight of the Day: Which Brands Are Associated With the Euros?
Findings: UEFA Euro 2024 has a diverse range of global sponsors, including brands from Germany, China, Qatar, Austria, France, the...
0 views0 comments
InsightTrendsWorld
Jun 172 min read
Insight of the Day: UEFA Euro 2024 Sparks Interest Across the Globe
Key Findings: UEFA Euro 2024 is generating significant global interest, with hundreds of millions of people expected to tune in from...
0 views0 comments
InsightTrendsWorld
Jun 171 min read
Innovation of the Day: Newspaper's front page smells of mangoes to welcome peak mango season in India
Key Takeaway: The mango-scented newspaper campaign demonstrates the power of multi-sensory marketing to create memorable experiences and...
7 views0 comments
InsightTrendsWorld
Jun 112 min read
Insight of the Day: How Retail Media Can Top the CMO Agenda
Summary: Retail media networks (RMNs) are a rapidly growing sector in advertising, offering brands targeted and measurable campaigns...
0 views0 comments
InsightTrendsWorld
Jun 12 min read
Insight of the Day: Why Are So Many Young Europeans Using Telegram?
Findings: Telegram is growing in popularity among young Europeans, with 35% currently using the platform. Telegram is the second...
1 view0 comments
InsightTrendsWorld
May 282 min read
Insight of the Day: The latest in retail media? In-store messaging platforms
In-Store Messaging Platforms: The Latest Trend in Retail Media Retailers are increasingly investing in in-store messaging platforms to...
1 view0 comments
InsightTrendsWorld
May 281 min read
Insight of the Day: Retail media placements have high engagement but low viewability, says DoubleVerify report
Retail Media Placements: High Engagement, Low Viewability Key Findings: High Engagement: Ads on retail media networks (RMNs) have 183%...
0 views0 comments
InsightTrendsWorld
May 271 min read
Insight of the Day: Are retailers and brands ready for the retail media gold rush?
The retail media landscape is currently experiencing a gold rush, with both retailers and brands eager to capitalize on its booming...
0 views0 comments
InsightTrendsWorld
May 252 min read
Insight of the Day: First 100% AI-generated campaign for Paris Saint-Germain (would you have known it was AI?)
Paris Saint-Germain's (PSG) first fully AI-generated campaign showcases the growing capabilities and potential of artificial intelligence...
5 views0 comments
InsightTrendsWorld
May 251 min read
Insight of the Day: Advertisers boost spending at retailers such as Walmart and Amazon as TV shrinks
The advertising landscape is undergoing a significant transformation, with retail media networks like Amazon and Walmart experiencing a...
1 view0 comments
InsightTrendsWorld
May 251 min read
Insight of the Day: Using curation technology to drive more relevant content in an era of critical consumers
The article emphasizes the growing importance of contextual and curation technology in the evolving cookieless advertising...
0 views0 comments
InsightTrendsWorld
May 221 min read
Insight of the Day: Product Placement Lags Slightly in Consumer Awareness, But is High in Appeal
Key Takeaways: Awareness: While product placement trails search ads, email marketing, and ad breaks in awareness, it still holds a...
0 views0 comments
InsightTrendsWorld
May 212 min read
Insight of the Day: Will zero-party data restore consumers' trust in brand value?
Zero-party data (ZPD) is information that consumers willingly share with companies in exchange for personalized benefits. It's seen as a...
0 views0 comments
InsightTrendsWorld
May 181 min read
Insight of the Day: The Often Overlooked Positive Side of Social Media
Social Media's Silver Lining: The Often-Overlooked Positive Side Contrary to the prevailing narrative, social media can offer significant...
7 views0 comments
InsightTrendsWorld
May 181 min read
Insight of the Day: Why TikTok Users Are Blocking Celebrities
The article discusses a TikTok movement called "Blockout 2024," which emerged following the Met Gala and aims to send celebrities to the...
2 views0 comments
InsightTrendsWorld
May 132 min read
Insight of the Day: Unraveling brand boycotts: What are the top triggers for consumer boycotts across global markets?
The article discusses the top triggers for consumer boycotts across global markets, shedding light on the reasons consumers might choose...
0 views0 comments
Anchor 1
Ready to find out more?
Let us know your thoughts. Your feedback is very important to us.
bottom of page