Insight of the Day: Bluesky’s moment in the sun: can it outshine X?
Bluesky’s Moment in the Sun: Can It Outshine X? Key Findings Bluesky's Rapid Growth: Created by Twitter co-founder Jack Dorsey, Bluesky...
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InsightTrendsWorld
3 days ago3 min read
Insight of the Day: Election Impacts on Social Media Habits
Key Findings Post-Election Political News Fatigue: Over 50% of U.S. adults plan to disconnect from political content by taking a break...
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InsightTrendsWorld
3 days ago3 min read
Insight of the Day: America’s News Influencers
Summary of "America’s News Influencers" Key Findings About News Influencers Significant Influence Among Younger Audiences: 37% of adults...
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InsightTrendsWorld
6 days ago3 min read
Insight of the Day: Video Podcasts Continue to Grow in Appeal
Findings: Preference for Video Podcasts: 42% of US adults now prefer video podcasts over audio-only formats, up from 32% in 2022....
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InsightTrendsWorld
6 days ago3 min read
Insight of the Day: The 2024 Election and the Changing Definition of ‘The Media’
Findings : Traditional legacy media is losing trust among younger Americans and political groups like Republicans. Podcasts and social...
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InsightTrendsWorld
6 days ago4 min read
Insight of the Day: X users jump to Bluesky - but what is it and who owns it?
Findings: Bluesky, a new social media platform, is gaining significant popularity, growing by one million new users daily, with a current...
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InsightTrendsWorld
Oct 263 min read
Insight of the Day: 54% of Americans Get (Mis)informed on Social Media
Findings : High Social Media Dependency : 54% of Americans rely on social media platforms like Facebook, YouTube, and X for news, with...
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InsightTrendsWorld
Oct 43 min read
Insight of the Day: Speaking the Unspeakable: What Holds Us Back from Sharing?
Findings : Viral memes spread by tapping into emotions and social norms , making them easily shareable across networks. Dormant memes...
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InsightTrendsWorld
Oct 43 min read
Insight of the Day: News Consumption and Trust Report
Findings : YPulse’s 2024 News Consumption and Trust report explores the behaviors and preferences of Gen Z and Millennials when it...
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InsightTrendsWorld
Sep 293 min read
Insight of the Day: Inside Nutter Butter’s bizarre TikTok strategy
Summary of Findings: Nutter Butter’s Absurdist TikTok Strategy: The brand has embraced absurd, surreal humor on TikTok, centering its...
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InsightTrendsWorld
Sep 273 min read
Insight of the Day: How AI news anchors are battling Venezuelan censorship (and shielding human journalists)
Findings: Operación Retuit uses AI-generated news anchors to share verified reports on Venezuela's political situation following the...
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InsightTrendsWorld
Sep 183 min read
Insight of the Day: New research shows inclusive advertising boosts bottom line, with sales up by 16%
Findings: A global study by the Unstereotype Alliance and Oxford University's Saïd Business School has demonstrated that inclusive...
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InsightTrendsWorld
Sep 173 min read
Insight of the Day: More Americans – especially young adults – are regularly getting news on TikTok
Findings: A growing number of U.S. adults, particularly young adults, are regularly getting news from TikTok. The share of adults...
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InsightTrendsWorld
Sep 132 min read
Insight of the Day: Where is Gen Z Finding Community Today?
Findings: There is a growing perception that young people today are more isolated. Gen Z is experiencing loneliness and a lack of...
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InsightTrendsWorld
Sep 93 min read
Insight of the Day: Goodbye Tinder, hello Strava: have ‘hobby’ apps become the new social networks?
Findings: Many users are abandoning traditional social media platforms like Twitter/X and shifting towards niche hobby apps, such as...
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InsightTrendsWorld
Sep 52 min read
Insight of the Day: Brands Need to Be Part of Culture
Findings: 88% of CMOs agree that it’s more important than ever for brands to be a part of culture. However, 74% find it challenging to...
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InsightTrendsWorld
Sep 42 min read
Insight of the Day: How Americans Are Consuming Political News Ahead of the Election
Findings: As the election nears, 80% of U.S. adults are following politics at least somewhat closely, up 9 percentage points from the...
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InsightTrendsWorld
Aug 312 min read
Insight of the Day: What Types of Questionable Content Are Consumers Looking to Avoid on Social Media?
Findings A significant number of US consumers are concerned about encountering questionable content on social media, particularly...
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InsightTrendsWorld
Aug 292 min read
Insight of the Day: What Types of Ads Do Consumers Like in Entertainment and Social Apps?
Findings: Consumers primarily prefer humorous ads (50%) in entertainment and social media apps. Gen Z is highly influenced by...
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InsightTrendsWorld
Aug 72 min read
Insight of the Day: Why Restaurants Need an ‘Always On’ Approach to Marketing
Key Takeaways for Restaurant Marketing: Consistent "Always-On" Marketing: Maintain a consistent marketing approach focused on attracting...
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