Insight of the Day: Social Media’s Unsavoury Upside for Luxury Brands
Shift in Consumer Behavior: Consumers in key markets like China and the US are reducing their luxury spending, particularly among those...
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InsightTrendsWorld
Aug 282 min read
Insight of the Day: From Wendy’s to Popeyes and Five Guys, experts explain why US fast food chains are making a comeback in the UK
Findings: US fast-food chains are successfully expanding in the UK, driven by factors such as: Social media marketing Unique offerings...
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InsightTrendsWorld
Aug 283 min read
Insight of the Day: How to reduce calories in beverages
Findings: Reformulation: Beverage companies are reducing sugar by reformulating their products, often using non-calorific sweeteners....
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InsightTrendsWorld
Aug 281 min read
Insight of the Day: You’re Probably A Beer Girl Too
Key takeaways: The "beer girl" stereotype is outdated and unfair. Women can enjoy beer without conforming to a specific archetype. Beer...
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InsightTrendsWorld
Aug 283 min read
Insight of the Day: Brandy gets a makeover
Findings: Declining Sales and Aging Image: Spanish brandy is experiencing slow sales growth and is perceived primarily as a drink for...
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InsightTrendsWorld
Aug 281 min read
Insight of the Day: ‘Don’t be scared of beans’: how readers are handling US grocery inflation
Findings: Food prices have risen dramatically, impacting Americans across the country. Consumers are adopting various strategies to cope...
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InsightTrendsWorld
Aug 282 min read
Insight of the Day: Why TikTok’s ‘Cucumber Guy’ is attracting beauty and hair care sponsors
Findings: Unexpected Brand Partnerships: Logan Moffitt's popularity on TikTok with his cucumber salad recipes has attracted...
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InsightTrendsWorld
Aug 282 min read
Insight of the Day: Why is innovation in food and beverage declining?
Findings: Innovation in the food and beverage industry has been on a decline for over a decade, with the rate of genuinely new product...
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InsightTrendsWorld
Aug 272 min read
Innovation of the Day: In a primetime call to action, cosmetics brand O Boticário alters a telenovela's intro
Findings: The beloved Brazilian soap opera Renascer , known for its picturesque scenes of cocoa cultivation, recently replaced its...
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InsightTrendsWorld
Aug 272 min read
Insight of the Day: Why Most Crave Connection—and Why Some of Us Don’t
Findings: Human beings have an inherent need for social connections, a psychological drive known as affiliation. This need is deeply...
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InsightTrendsWorld
Aug 272 min read
Insight of the Day: A Growing Influence of Nostalgia Helps Drive Interest in McDonald’s Collector’s Meal
Findings: McDonald’s has recently launched a new promotional offering called the Collector’s Meal, available all day in both breakfast...
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InsightTrendsWorld
Aug 272 min read
Insight of the Day: ‘The ultimate fakeaway’: posh pizzas take over UK supermarket shelves
Findings: The UK pizza market is undergoing a transformation, with increasing consumer interest in upscale, regional Italian specialties...
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InsightTrendsWorld
Aug 272 min read
Innovation of the Day: Triple-Shot Espresso Energy Drinks
Findings: Black Rifle Coffee Company (BRCC) has introduced a new line of energy drinks, set to debut in late Q4 2024 and become available...
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InsightTrendsWorld
Aug 272 min read
Insight of the Day: Global sensation: Viral ‘Dubai chocolate fever’ underscores impact of social media, exclusivity and regional flavours
Findings: The "Dubai chocolate fever" is a viral sensation that began in 2024, sparked by a TikTok video from influencer Maria Vehera,...
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InsightTrendsWorld
Aug 272 min read
Insight of the Day: The Adventure App That Led Teens to Body Parts Is Popular Again
Findings: Randonautica, an adventure app that generates random coordinates for users to explore, is regaining popularity on platforms...
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InsightTrendsWorld
Aug 272 min read
Insight of the Day: TikTok is Now the Frontier for Political Discourse
Findings: The landscape of information broadcasting has evolved dramatically over the decades, with social media platforms like TikTok...
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InsightTrendsWorld
Aug 272 min read
Insight of the Day: Consumers tap credit cards, loans to manage inflation
Findings: The use of credit cards and loans to manage rising prices has increased among U.S. adults, particularly among Gen Z and...
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InsightTrendsWorld
Aug 272 min read
Insight of the Day: ‘Summerween’ brings Halloween into the summer months
Findings: The confectionery industry is gearing up for the Halloween season, with manufacturers like The Hershey Company already...
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InsightTrendsWorld
Aug 272 min read
Insight of the Day: What is Crumbl Cookies? Everything you need to know about viral bakery
Findings: Crumbl Cookies, a viral bakery that began in Utah in 2017, has rapidly expanded across the U.S., becoming the fastest-growing...
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InsightTrendsWorld
Aug 272 min read
Insight of the Day: Is This Fall Food Trend the Next Big Thing Since Pumpkin Spice? Here’s What I Think
Findings: As fall approaches, a surprising food trend is emerging: pistachio butter. According to Pinterest’s Fall 2024 Trend Report,...
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