Innovation of the Day: Micro Drama Marketing: Alipay Gamifies Savings
ummary: The article explores the use of micro-dramas as an innovative tool for consumer engagement and savings promotion in China. It...
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You arrived in the realm of Insights and Trends. InsightTrendsWorld mission is to deliver ideas for your business, to boldly go together where no one has gone in the land of information. You will find daily updates on new surveys,studies,research, insights and trends around the world.
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InsightTrendsWorld
Sep 83 min read
Insight of the Day: How impactful are celebrity-backed brands?
Findings: Celebrity-backed brands generally outperform their categories, especially in spirits like whisky, rum, and tequila. Growth is...
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InsightTrendsWorld
Sep 82 min read
Insight of the Day: TikTok Turns the Grocery Store Into a Vacation Destination
Summary: The article explores the rise of "grocery store tourism," a trend fueled by social media, where travelers actively seek out...
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InsightTrendsWorld
Sep 52 min read
Insight of the Day: Inclusive Beauty Brands Grow 1.5X Faster than Less Inclusive Brands
Findings: Brands identified as Certified Inclusive by SeeMe Index grew 1.5 times faster than less inclusive competitors. Inclusive brands...
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InsightTrendsWorld
Sep 52 min read
Innovation of the Day: New kids' book by Fruittella can only be read outside, in the sun
Findings: Fruittella Brasil has introduced a creative initiative to get kids off their screens and outside with a new book, Lá Fora É...
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InsightTrendsWorld
Sep 52 min read
Insight of the Day: Where Gen Z Stands on the 2024 Election Today
Findings: Gen Z (18-24) voters are less certain about their voting decisions than older Americans (25+), with more being undecided or not...
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InsightTrendsWorld
Sep 52 min read
Insight of the Day: How Starbucks Can Win Over Customers
Findings: Starbucks' favorability has declined to an all-time low of 29%. Increased competition, higher prices, and longer wait times...
12 views0 comments
InsightTrendsWorld
Sep 52 min read
Insight of the Day: Brands Need to Be Part of Culture
Findings: 88% of CMOs agree that it’s more important than ever for brands to be a part of culture. However, 74% find it challenging to...
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InsightTrendsWorld
Sep 53 min read
Insight of the Day: Gen Z ‘the most receptive to ads at sporting events’
Findings: Gen Z consumers (18-24) are more likely to notice and respond to advertisements at sporting events compared to older...
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InsightTrendsWorld
Sep 53 min read
Insight of the Day: The biggest wellness trends of 2024 (so far)
Findings: The 2024 health and wellness landscape is dominated by a mix of emerging trends, some new and others repackaged versions of old...
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InsightTrendsWorld
Sep 53 min read
Insight of the Day: The Theatrical Industry Will Recover With More Movies and More Competition
Findings: The article critiques the current state of the theatrical movie industry, highlighting a major issue: the lack of wide...
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InsightTrendsWorld
Sep 53 min read
Insight of the Day: Consumers And Movies: Equally Watching In Theaters And On Streaming?
Findings: The article highlights the continued decline of theatrical movie attendance, with box office revenues down by 10% this summer...
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InsightTrendsWorld
Sep 54 min read
Insight of the Day: Volvo becomes latest car maker to abandon plans to sell only electric vehicles by 2030
Findings: Volvo has revised its previously announced goal of selling only fully electric vehicles (EVs) by 2030. Instead, the Swedish...
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InsightTrendsWorld
Sep 52 min read
Insight of the Day: Car Buyers Warm to Hybrid-Only Camry, Buoying Toyota’s US Sales
Findings: Toyota's decision to offer the Camry exclusively as a hybrid for the 2025 model year has proven to be a successful strategy....
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InsightTrendsWorld
Sep 42 min read
Insight of the Day: Puny chocolate bars and miniature crisps: is ‘shrinkflation’ the worst business practice ever?
Findings: Shrinkflation, the practice of reducing product size without lowering prices, has become a widespread business strategy during...
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InsightTrendsWorld
Sep 42 min read
Insight of the Day: What ‘unlikely’ social factors are shaping the candy market?
Findings: Several social factors are influencing the global confectionery market in unexpected ways. These factors include changing...
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InsightTrendsWorld
Sep 42 min read
Insight of the Day: Survey: Inflation, cost of living to impact majority of holiday shopping plans
Findings: Nearly two-thirds (64%) of U.S. consumers report that high prices, driven by inflation and cost of living, will impact their...
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InsightTrendsWorld
Sep 42 min read
Insight of the Day: Cash-conscious consumers aren't shopping where you'd expect
Findings: Wall Street remained calm despite ongoing concerns about a potential economic slowdown. The Federal Reserve's Beige Book...
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InsightTrendsWorld
Sep 42 min read
Insight of the Day: Voice commerce: the next frontier in retail
Findings: Voice commerce, the next frontier in retail, is growing rapidly, with the global market valued at $108.33 billion in 2024 and...
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InsightTrendsWorld
Sep 42 min read
Insight of the Day: Restaurant brands charge onto supermarket shelves
Findings: Restaurant brands are increasingly entering supermarket aisles by offering popular sauces, dressings, frozen foods, and other...
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