Insight of the Day: The UK on-trade is still failing to grasp the low-and-no opportunity
Findings: UK consumers are drinking significantly less alcohol than before, with moderation being the main driver. 1 in 3 visits to...
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InsightTrendsWorld
Jun 181 min read
Insight of the Day: Novice consumers more likely to purchase wine with sweetness scales on labels, finds study
Findings: Visual sweetness scales on wine labels increase purchase intent among novice wine consumers compared to text descriptions....
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InsightTrendsWorld
Jun 172 min read
Insight of the Day: The World's Largest Brewing Conglomerates
Key Findings: A few major conglomerates dominate the global beer production, creating an illusion of choice for consumers. AB InBev, the...
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InsightTrendsWorld
Jun 172 min read
Insight of the Day: Big Splash or Barely a Ripple? Assessing the Impact of Paris 2024 on the Beverages Industry in France
Key Findings: The Paris 2024 Olympics offer beverage brands a prime opportunity to boost consumer engagement through marketing campaigns...
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InsightTrendsWorld
Jun 131 min read
Innovation of the Day: AI-Informed Summer Flavours
Diageo's AI-Informed Summer Flavours: Summary Findings: Diageo identified five key flavor profiles predicted to dominate the summer food...
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InsightTrendsWorld
Jun 111 min read
Insight of the Day: Diageo uses AI to reveal top flavour trends
Key Findings: Diageo identifies five key flavor trends shaping summer 2024: umami, spicy, tropical, treating, and bloom harvest. The...
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InsightTrendsWorld
Jun 112 min read
Insight of the Day: Diageo reveals the top five flavour trends for summer
Key Takeaways of Diageo's AI-Powered Flavor Forecast for Summer 2023 Five Flavor Trends: Umami: Driven by increasing interest in new...
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InsightTrendsWorld
Jun 72 min read
Insight of the Day: Alcohol trends and the rise of zebra striping
Findings: Rise of Moderation: A quarter of UK drinkers practice "zebra striping," alternating between alcoholic and non-alcoholic drinks...
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InsightTrendsWorld
Jun 42 min read
Insight of the Day: Less is more | In focus: Beer and cider
Findings: The beer and cider market is experiencing a shift towards premiumization, with consumers opting for higher-quality products...
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InsightTrendsWorld
Jun 41 min read
Insight of the Day: Introducing 'mezquila': Tequila & mezcal blend pushes forward agave innovation
Summary: Findings: Santo Mezquila is a novel blend of tequila and mezcal. It is launched by Sammy Hagar and Guy Fieri. The product is...
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InsightTrendsWorld
Jun 11 min read
Innovation of the Day: Diageo uses AI to recommend cocktail recipes
Findings: Diageo launched a new AI-powered digital platform called "What's Your Cocktail" that recommends cocktail recipes based on user...
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InsightTrendsWorld
Jun 11 min read
Insight of the Day: Why replacing alcohol with weed is a growing trend in the US
Findings: Daily marijuana use among Americans has surpassed daily alcohol use for the first time. This trend is driven by individuals...
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InsightTrendsWorld
Jun 12 min read
Insight of the Day: Surprise Survey Results on America's New Alcohol Habits
Findings: Health and wellness concerns are driving many consumers to rethink their drinking habits, particularly among younger...
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InsightTrendsWorld
May 281 min read
Insight of the Day: How 'Healthy' Drinks Grew Into a $9 Billion Market in the US
The Business Insider article discusses the growing popularity of probiotic drinks and their impact on gut health and wellness. The market...
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InsightTrendsWorld
May 281 min read
Insight of the Day: Adults Under 35 Are Behind a 'Marked Decline' in Wine Consumption
A 2019 report by Wine Intelligence reveals a significant decline in wine consumption in the US, primarily driven by adults under 35. This...
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InsightTrendsWorld
May 281 min read
Insight of the Day: Beer advertising still unappealing to women
Beer advertising in the UK is failing to appeal to women, despite moving away from overtly masculine themes. While sexism and overt...
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InsightTrendsWorld
May 281 min read
Insight of the Day: Is rum finally turning premium?
The article discusses the potential of the rum category to experience a resurgence in the market, driven by the growing popularity of...
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InsightTrendsWorld
May 272 min read
Insight of the Day: A Flavorful Revolution: The Exponential Growth Of Beer Experimentation
A Flavorful Revolution is Brewing: The beer industry is undergoing a radical transformation, marked by an explosion of experimentation...
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InsightTrendsWorld
May 252 min read
Insight of the Day: What’s the Future of the Whisky Industry?
Key Takeaways from the Discussion on the Future of the Whisky Industry: Post-Pandemic Slowdown: The whisky industry, after experiencing a...
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InsightTrendsWorld
May 251 min read
Insight of the Day: UK Bar Introduces Unique 'Osama Bin Lager' Beer, Forced To Shut Website After Excess Demand
UK Bar's Osama Bin Lager Beer Generates Controversy and High Demand A UK bar, Mitchell Brewing Co., recently introduced a beer called...
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