Insight of the Day: Is age-statement Scotch the next big trend?
Findings: Resurgence of Age-Statement Scotch: The article highlights a recent trend in the Scotch whisky industry, marked by a...
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InsightTrendsWorld
Aug 92 min read
Insight of the Day: Why Brazil’s beer scene focuses on sessionability
Key points: Sessionability is key: The hot climate in Brazil makes refreshing, easy-to-drink beers (lagers) popular. Social gatherings:...
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InsightTrendsWorld
Aug 72 min read
Insight of the Day: Mead could be the next big drinks trend for Gen Z
Findings Mead, an ancient honey-based alcoholic beverage, is experiencing a resurgence in popularity. It offers a wide range of flavors,...
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InsightTrendsWorld
Aug 72 min read
Insight of the Day: Shake it up
Findings: The RTD (Ready-To-Drink) market in Ireland is experiencing significant growth, driven by single-unit RTDs. Sales value of RTDs...
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InsightTrendsWorld
Aug 52 min read
Insight of the Day: Balancing Tradition and Trend to Capture Japan’s Beer Drinkers
Findings: Over 80% of Japanese consumers are maintaining or increasing their beer consumption compared to last year. 51% of Japanese...
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InsightTrendsWorld
Aug 32 min read
Insight of the Day: How wine medals can help boost sales
Summary: The article discusses how wine medals can be leveraged to boost sales in the competitive New Zealand wine market. It explains...
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InsightTrendsWorld
Aug 12 min read
Insight of the Day: The ‘sober curious’ movement sees the rise of non-alcoholic beer
Findings: Non-alcoholic beer is gaining popularity globally, with a projected growth of over a third by 2026. This trend is driven by...
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InsightTrendsWorld
Aug 12 min read
Insight of the Day: Older beer drinkers prefer mid-strength brews
Findings: 37% of drinkers over 25 prefer mid-strength beer (2%-3% ABV) over stronger options. 18-24 year-olds are the only age group that...
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InsightTrendsWorld
Jul 312 min read
Insight of the Day: How spirits can fight back: Ten ways to revive sales
Findings: Global spirits sales have dropped by 7.6% in the last 12 months. Some sub-categories like tequila have been more resilient than...
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InsightTrendsWorld
Jul 312 min read
Innovation of the Day: Heinz and Absolut revive vodka pasta sauce
Summary: Absolut Vodka and Heinz have relaunched their collaborative Tomato Vodka Pasta Sauce due to overwhelming consumer demand. The...
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InsightTrendsWorld
Jul 312 min read
Innovation of the Day: Summer Beer Cocktails
Summary: The "Beach Bum" cocktail, a mix of Kona Big Wave and Golden Road Mango Cart, is gaining widespread popularity across...
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InsightTrendsWorld
Jul 292 min read
Insight of the Day: What's hitting the shelves? New beverage launches - from sparkling energy to Piña Colada
Findings: The beverage market is buzzing with new product launches, showcasing innovation and diversity in various categories. Key...
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InsightTrendsWorld
Jul 292 min read
Insight of the Day: NPD Trend Tracker: Summer drinks special
Findings: Several new beverages are hitting the market, spanning categories like ready-to-drink coffee, fruit waters, functional...
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InsightTrendsWorld
Jul 262 min read
Insight of the Day: Hong Kong consumers are changing — can bars keep up?
Summary of Findings: Post-Covid, Hong Kong's bar scene is experiencing a renaissance with the opening of around 15 new cocktail bars in...
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InsightTrendsWorld
Jul 262 min read
Insight of the Day: Why the Carlsberg and Brooklyn Fonio beer is a taste of the future
Findings: Carlsberg and Brooklyn Brewery collaborated to create a unique beer called Fonio, made entirely from fonio grains, a...
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InsightTrendsWorld
Jul 262 min read
Insight of the Day: Flexibility, Discounts and a Variety of Tasting Experiences Top Reasons Consumers Join Clubs
Findings: Motivations for joining wine clubs: Discounts (97%), flexible wine choices (96%), shipping discounts (89%), access to unique...
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InsightTrendsWorld
Jul 252 min read
Innovation of the Day: Decadent Vodka Chocolate Liqueurs
Findings: Wild Knight Distillery launched a new product: Chocolate Martini Liqueur. The liqueur is vodka-based, infused with...
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InsightTrendsWorld
Jul 252 min read
Insight of the Day: Zero-alcohol beverages appeal to teens and could encourage alcohol use, Australian study finds
Key Findings: New research suggests that zero-alcohol beverages may condition teenagers into a harmful drinking culture. The study...
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InsightTrendsWorld
Jul 252 min read
Insight of the Day: Americans name beer as the alcoholic drink of the summer
Key Findings: Beer Dominates Beverage Choices: Beer was the preferred alcoholic drink for 66% of US consumers in the past three...
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InsightTrendsWorld
Jul 251 min read
Insight of the Day: 47% of Brits want ‘baby versions’ of their favourite drinks
Key Findings: Miniature cocktails are in demand: Nearly half of British drinkers, particularly Gen Z, desire "baby" versions of their...
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