Insight of the Day: Clean-label trends boost natural flavors, but price remains key purchase driver
Findings : There is a growing consumer demand for clean-label products, those with natural ingredients and fewer additives, as they are...
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InsightTrendsWorld
Sep 132 min read
Insight of the Day: Six things you need to know about Dairy Drinks, RTD Coffees and Cold Brews
Findings: RTD coffee is a rapidly growing market, exceeding £230m in the UK. Gen Z is more likely to consume RTD coffee than hot coffee....
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InsightTrendsWorld
Sep 102 min read
Innovation of the Day: Sweet Heat Tequilas
Findings : Cuervo’s Devil’s Reserve is a new tequila that combines a “devilishly sweet heat” with a lower ABV (30%), appealing to...
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InsightTrendsWorld
Sep 102 min read
Insight of the Day: Are Gen Z really drinking less?
indings : Alcohol consumption among Gen Z is decreasing, with 62% of adults under 35 drinking, down from 72% two decades ago. While...
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InsightTrendsWorld
Sep 102 min read
Insight of the Day: Three beer trends that will boost bar sales
Summary of Findings: Beer Sales Growth: Beer sales in British pubs and bars are increasing, primarily driven by new product...
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InsightTrendsWorld
Sep 102 min read
Insight of the Day: How Mongolian rap gave this Cambodian gin brand its big break
Findings : Cambodian gin brand Seekers Spirits gained significant traction in Mongolia through a unique cultural collaboration involving...
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InsightTrendsWorld
Sep 92 min read
Insight of the Day: The pros and cons of celebrity-backed brands
Findings: Celebrity-backed drinks brands, especially in spirits like tequila, whiskey, and rum, tend to outperform the overall alcohol...
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InsightTrendsWorld
Sep 92 min read
Insight of the Day: Why the future’s bright, the future’s orange wine
Gérard Bertrand, a Languedoc winemaker, is championing orange wine, often referred to as the “fourth colour” of wine. Orange...
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InsightTrendsWorld
Sep 92 min read
Insight of the Day: Millennials Lead Non-Alcoholic Beverage Boom
indings: Non-alcoholic beverage consumption has seen significant growth in the U.S., largely driven by Millennials. 13% of U.S. alcohol...
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InsightTrendsWorld
Sep 42 min read
Insight of the Day: Stuffy, unhealthy or ‘just mid’ – are young people over wine?
Findings: The wine industry is facing a significant decline in consumption among Gen Z and millennials, who are turning to alternatives...
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InsightTrendsWorld
Sep 42 min read
Insight of the Day: Premium mixers: flavours with a twist
Findings: The mixer category has evolved dramatically, moving beyond traditional flavors like Indian tonic to embrace a broader range of...
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InsightTrendsWorld
Sep 32 min read
Insight of the Day: The trends shaping the US craft beer scene
Findings: The US craft beer market is seeing a shift in consumption patterns, with craft beer drinkers increasingly diversifying their...
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InsightTrendsWorld
Sep 22 min read
Insight of the Day: El Dorado: cask strength could ‘redefine’ rum sector
Findings: El Dorado, a premium rum brand from Guyana, is leveraging the growing trend of premiumisation in the rum category to expand its...
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InsightTrendsWorld
Sep 21 min read
Insight of the Day: US Millennials are driving the non-alc trend
Findings: Consumption of non-alcoholic beverages among US drinkers has doubled since April 2023. Millennials are the primary drivers of...
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InsightTrendsWorld
Aug 312 min read
Insight of the Day: Millennials drive no-alcohol gains in the US
Millennials are driving the growth of the no-alcohol beverage market in the US. They consume no-alcohol products more frequently than...
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InsightTrendsWorld
Aug 302 min read
Insight of the Day: Brits want ‘baby’ bevs
Findings: There is a growing trend among British consumers for "mini" versions of alcoholic beverages, with 47% expressing interest in...
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InsightTrendsWorld
Aug 302 min read
Insight of the Day: The trends shaping the US craft beer scene
Summary of Key Findings from the Brewers Association Survey Craft Beer Consumption is Shifting: While more Americans are drinking craft...
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InsightTrendsWorld
Aug 302 min read
Insight of the Day: Inside the minds of German On Premise consumers: Path to Purchase revealed
Findings: The German On-Premise sector experienced a slight increase in consumer outings for drinks in May 2024, with a 3% rise in...
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InsightTrendsWorld
Aug 291 min read
Innovation of the Day: On a grand cru-sade to reduce food waste, Rotterdam Urban Winery turns to surplus grapes
Findings: Rotterdam Urban Winery is reducing food waste by using surplus table grapes to make wine, addressing the millions of kilograms...
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InsightTrendsWorld
Aug 283 min read
Insight of the Day: How to reduce calories in beverages
Findings: Reformulation: Beverage companies are reducing sugar by reformulating their products, often using non-calorific sweeteners....
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